BPC-DP: Popularizing Computing to the Mainstream

乔治城大学提出了一个项目，旨在吸引未被充分代表的学生学习计算机。例如，传统的方法针对的是那些对数学和/或科学感兴趣的人，或者那些已经学习了计算机科学课程的人，他们很有可能追求计算。这个项目的目标是一个尚未开发、但可能产生更大影响的目标受众：那些还没有被科学吸引的学生。将使用主流来源和以科学为基础的场所从普通人群中招募学生。这项努力将调查是否可以利用尚未开发的主流场所来招聘新的计算机专业人员。特别是，体育和电脑游戏能吸引没有代表性的学生吗？市场营销技术，可能来自体育、游戏和电视情景喜剧场所，可以被利用来扩大对计算机的参与吗？该项目将开发营销技术和招聘方法，以及相应的传播方法，以便在各种人口统计中普及计算的思想，目标是K-12岁以下的妇女和少数群体。它还将开发介绍和培训学生计算的方法，通过使用故事板将低级技术概念转换为吸引主流人群的高级模块，学生将在其中充当私人侦探，解决更令人兴奋的计算技术(如机器人、增强现实技术、智能软件代理和化身)被用作寻找每一条线索的工具的谜团。该项目的主要成果将是：利用计算中的视觉技术并将其嵌入调查场景的可重复使用的故事板模块和工具，以及类似于流行体育活动的团队方法。在乔治敦大学和佐治亚理工学院试行的为期一周的暑期研习班的课程和材料，开发/实验/评估建立在PI当前研究计划基础上的模块。用于将模块整合到课堂中的教师培训工具包/文档。口号/营销计划，向目标人群宣传计算(和模块)。

Georgetown University proposes a project aimed at attracting underrepresented students to computing. Traditional approaches target individuals those, for example, with an interest in math and/or science or those who have already taken a computer science course who have a good likelihood of pursuing computing. This project targets an untapped, but potentially higher impact, target audience: students who are not already attracted to science. Students will be recruited from the general population using mainstream sources as well as science-based venues. The effort will investigate whether untapped mainstream venues can be used to recruit new computing professionals. In particular, can sports and computer games attract unrepresented students? Can marketing techniques, perhaps from sports, gaming, and television sitcom venues, be exploited to broaden participation in computing? This project will develop marketing techniques and recruitment approaches, with corresponding dissemination methods, to popularize the idea of computing across a variety of demographics, targeting women and minorities in K-12. It will also develop methods for introducing and training students in computing by transforming low-level technical concepts into high-level modules appealing to mainstream populations using storyboards where students will act as private investigators, solving mysteries in which the more exciting computing technologies such as robotics, augmented reality techniques, intelligent software agents, and avatars are used as tools to find each clue. The major outcomes of this project will be: Reusable storyboard modules and tools that leverage visual technologies in computing and embeds them into investigative scenarios, and teaming approaches similar to popular sports activities. Curriculum and materials for one-week summer institutes piloted at Georgetown and Georgia Tech exploiting/experimenting/evaluating modules that build upon the PIs current research programs. Teacher training kits/documentation for integrating the modules into the classroom. Slogan/marketing plan to advertise computing (and the modules) to the target populace.