Doctoral Dissertation Research: Socialization and Creativity in the Advertising Industry

Erin Leahey（PI）Sharon Koppman（co-PI）亚利桑那大学博士论文研究：广告业的社会化和创造力摘要产生知识产权的产业，也被称为“创意产业”，在发达国家的经济中起着举足轻重的作用。然而，我们对是什么影响了在创意产业工作的人知之甚少。本研究探讨社会化模式是否会影响选择到创造性的职位，以及如何在该领域的专业人士获得合法性。 该项目的重点是广告公司的创意和会计部门雇用的广告专业人员的情况。在这一背景下，该项目研究了社会化模式与创造力之间的联系：早期接触不同的思想和文化形式是否会增加个人寻求创造性职位的机会。该项目还将通过展示如何利用文化信号在工作场所获得合法性，为关于文化和不平等的理论辩论做出贡献。数据将通过向广告专业人员随机抽样进行调查来收集。此外，本研究还对精英广告公司的专业人士进行了40次半结构化访谈，并对一家广告公司进行了为期4个月的参与观察。更广泛的影响这个项目对雇主和教育工作者有实际的影响，帮助学生准备进入创意产业。世界各地先进工业化国家的劳动力市场正在转向与知识经济相关的职业，包括但不限于创意部门。根据经济合作与发展组织（经合组织）、欧洲联盟委员会和美国人口普查，创意产业是许多工业化国家增长最快的部门。通过帮助我们了解这一庞大且不断增长的经济部门，该项目可以为我们最大限度地提高全球竞争力提供信息。这项研究的结果也可以为重点提供文化素养的培训和教育计划提供信息，以培养该领域的下一代专业人员。

SES - 1131157Erin Leahey (PI)Sharon Koppman (co-PI)University of ArizonaDoctoral Dissertation Research: Socialization and Creativity in the Advertising IndustryAbstractThe industries that produce intellectual property, also known as "creative industries," play a pivotal role in the economies of advanced countries. Yet, we know little about what influences people who work in the creative industries. This study examines whether socialization patterns affect selection into creative positions and how professionals in the field attain legitimacy. This project focuses on the case of advertising professionals employed in the creative and accounts departments of advertising agencies. Within this context, the project examines the link between socialization patterns and creativity: whether early exposure to diverse ideas and cultural forms increases the chance that an individual will seek out a creative position. This project will also contribute to the theoretical debate on culture and inequality by demonstrating how cultural signals are used to gain legitimacy in the workplace. Data will be collected through a survey distributed to a random sample of advertising professionals. In addition, the study involves forty semi-structured interviews with professionals employed in elite advertising agencies and four months of participant observation within an agency. Broader Impacts This project has practical implications for employers as well as educators preparing students to enter the creative industries. Labor markets in advanced industrialized countries around the world are shifting towards occupations related to the knowledge economy, including but not limited to the creative sector. According to the Organization for Economic Cooperation and Development (OECD), the European Commission and the United States Census, creative industries are the fastest growing sector in many industrialized countries. By contributing to our understanding of this large and growing economic sector, the project may inform our ability to maximize global competitiveness. Findings from this study may also inform training and education programs that focus on providing cultural literacy with the goal to train the next generation of professionals in the field.