SBIR Phase I: Double-Sided Advertising Exchange

这个小企业创新研究（SBIR）第一阶段项目旨在开发和验证一个实时，双面拍卖框架AdEx，用于智能广告。这一系统大大增加了消费者与广告商、买家和卖家之间以较低成本进行更相关匹配的可能性。关键创新是直接利用从汇总的交易所数据和社交网络信息中挑选的用户购买和兴趣配置文件，并使用这些数据创建可替代的交易对象。聚合具有相似兴趣和简档的这些对象的组将使得能够在多变量出价空间上对广告的生产者和消费者进行实时出价。AdEx配置为动态交易所，提供了三个新功能：1）双边动态投标; 2）允许双可编程交易代理进行优化营销; 3）拍卖将被清除并使用线性规划来评估结果。从而允许合成流动性的产生，以及不同广告网络之间的互联，并通过佣金共享来实现更有效的市场。这种双面广告交换是MetaNet高效互联企业社交网络愿景的一个组成部分，将构成信息革命下一个增长阶段的结构，使企业能够以显着的新方式与客户联系并与值得信赖的合作伙伴合作。该项目更广泛的影响/商业潜力将是促进更高效的自动化市场，这将改变广告和直接营销。新的收入模式可能是巨大的，这是基于对谁将进行通信以及为什么进行通信的更多了解。搜索引擎行业能够将任何用户连接到网络上的任何其他用户。最终，这两种类型的连接将联合收割机与影响营销投资回报率。目前，推出一个新的消费品牌可能需要花费1000万至1亿美元，其中大部分用于广告。MetaNet？公司的愿景是，通过在推出新产品和业务的便利性方面进行一场革命，降低推出新品牌的成本。如果普遍部署，它可以减少摩擦，从而大幅提高全球生产力。最后，随着垃圾邮件超过我们的收件箱和Facebook更新，电子通信的信噪比正在下降。这项创新旨在提高智能定位消费者的能力，因此，可能是一个新的通信生态系统的种子，有一天可以消除垃圾邮件。

This Small Business Innovation Research (SBIR) Phase I project seeks to develop and validate a real-time, double-sided auction framework AdEx, for intelligent advertisements. This system significantly increases the likelihood of more relevant matches at a lower cost between consumers and advertisers, buyers and sellers. The key innovation is to directly utilize user-purchasing and interest profiles, culled from aggregated exchange data and social networking information, and use this data to create fungible trading objects. Aggregating groups of these objects with similar interests and profiles will enable real-time bidding for both the producer and consumer of advertising over a multi-variable bidding space. Configured as a dynamic exchange, AdEx facilitates three novel functionalities: 1) double-sided dynamic bidding; 2) allows dual programmable trading agents for optimized marketing; and 3) auctions would be cleared and use linear programming to assess the outcome. Thus allowing synthetic liquidity generation, and interconnection between disparate advertising networks with commission sharing resulting in more efficient markets. This double-sided advertising exchange, a component of MetaNet's vision of efficient interconnected enterprise social extranets, will form the fabric for the next growth phase of the Information Revolution allowing corporations to connect with customers and collaborate with trusted partners in remarkable new ways.The broader impact/commercial potential of this project will be the facilitation of more efficient automated markets, which will transform advertising and direct marketing. The new revenue models possible, based on knowing more about who will be communicating with and why, are vast. The search engine industry was able to connect any user to any other user on the web. Eventually, both types of connections will combine with impact to marketing ROI. Currently the launch of a new consumer brand could cost between $10-100 million, with most of this spent on advertising. MetaNet?s vision could reduce the cost of launching a new brand disruptively by enabling a revolution in the ease-of-launching new products and businesses. If deployed universally, it could enable a reduction of friction causing a dramatic rise in global productivity. Finally, as spam overtakes our Inboxes and Facebook updates, signal-to-noise ratio for electronic communication is dropping. This innovation is designed to improve the ability to target consumers intelligently, and thus, may be the seed for a new communications eco-system that could someday eliminate spam.