New media, new narratives: Beyond broadcasting

该项目与美国广播公司新闻网合作，调查新媒体和传统媒体之间的紧张关系对文化和社会的影响。它使用了一种新的培训新闻学员的模式--通常是融合媒体世界所需的组织文化变革的奠基者--并展示了媒体机构如何在其制作的内容、如何制作以及在受众关系方面进行创新。该项目还将展示公共广播在新媒体创新和与受众建立新关系方面的重要作用。

This project investigates the cultural and social implications of the tension between new and traditional media, in a collaborative project with ABC News. It uses a new model of training journalism cadets- often the groundbreakers for the organisational cultural change needed in a world of convergent media-and demonstrates how media organisations can innovate in what they produce, how they produce it, and in their audience relations.The project will also demonstrate the important role of public broadcasting in new media innovation and in building new relationships with audiences.