GRK 895: Information Engineering and Management - A Market Engineering Perspective

IT行业最近的发展表明，市场在几乎所有经济部门中都变得越来越重要。与真实市场不同，电子市场不会自发发展。相反，它们是有意识地设计、实施和操作的。实际上，在公司的所有领域中，业务流程都与基于web的平台保持一致。这种发展需要平台的开放性和灵活性，也需要合适的标准和信息服务。对于这些复杂的“市场工程”任务，即市场平台的概念、实施、引入、重新设计和集成以及法律框架的设计，一个结构化的目标导向的过程模型是必不可少的。

The recent developments in IT exhibit that markets have been gaining substantial importance in almost all sectors of the economy. Differentiating from real market, electronic markets do not spontaneously evolve. Instead they are consciously designed, implemented and operated. In virtually all areas of corporations, the business processes are aligned to web-based platforms. This development requires from the platforms openness and flexibility as well as apt standards and information services. For these complex "Market Engineering" tasks - namely the conception, implementation, introduction, re-engineering, and integration of market platforms as well as the design of the legal framework - a structured goal oriented process model becomes indispensable.