SCM 2020: From an Online Journal towards a Communication Hub

德国传播研究协会(DGPuK)与NOMOS出版社合作出版了在线期刊《传播I媒体研究》(SCM)。《SCM》是自2014年以来的开放获取期刊，是德国第一本传播学期刊。在过去的三年里，它已经成为一个知名的交流平台。我们的目标是通过增加现有网站的功能，使SCM从仅仅是一个在线期刊转向成为学者的交流中心，从而可持续地加强SCM的地位，直到2020年。即使是年轻的学者也在使用网络，特别是社交网络来传播他们的研究成果，分享他们的想法，并对想法发表评论。这是像中介化这样的元趋势的明显结果，也是公共角色从被动用户向主动、协作的生产者的明显转变。这些趋势对开放获取期刊尤其有益。因此，我们希望加强SCM作为科学交流平台的社会性质，以提高其对科学界的价值以及SCM上学者发表的知名度。为了实现这一目标，我们将制定社交媒体活动的内容战略，以及将SCM平台与Facebook或Researchgate等社交网络联系起来所需的专用功能和服务捆绑包。这可能是接口以及嵌入式服务，如推送注释等。为了确保这些功能将满足SCM用户的需求，我们将在开放的创新过程中开发它们。SCM的所有利益相关者，如作者、编辑和用户都将参与这一过程。此外，战略制定和数据收集将交替进行，以确保在创新过程的每一步都纳入用户观点。这一过程的第一步是对将科学期刊与社交网络联系起来的方法进行案头研究。我们将在全球范围内寻找值得应用于供应链管理的想法。这一步骤的成果将用于与主要用户一起举办的讲习班，以利用他们在科学家的数字工具和社交网络方面的经验和知识。我们将采纳他们的想法，提出内容战略的初稿。这份草案将由国际专家使用德尔福技术进行评估，例如，国际传播科学期刊的编辑。我们将根据德尔福的结果调整我们的内容策略，并与SCM目标群体成员进行讨论，以确保该策略符合其用户需求。之后，我们将开发推出该战略所需的IT功能。最后，我们将定义和衡量关键绩效指标，以评估我们战略的影响。同时，我们将努力推动SCM成为SSCI的成员，以提高国际知名度。

The German Communication Research Association (DGPuK) is publishing the online journal Studies in Communication I Media (SCM) in cooperation with the publishing house Nomos. SCM is an open access journal since 2014, as the first journal in communication science in Germany. It has become a well-known communication platform within the last three years.Our aim is to strengthen the position of SCM sustainably until the year 2020 by adding features to the existing website which will move SCM from being just an online journal towards being a communication hub for scholars. Even young scholars are using the web in general and social networks in particular to disseminate findings of their research, share their ideas and comment on thoughts. This is an obvious result of meta-trends like the mediatization and an obvious change in the public role from a passive user to an active, collaborating produser. These trends are beneficial especially for open access journals. Hence, we want to enhance the social character of SCM as a platform for scientific exchange to improve its value for the scientific community as well as the visibility of scholars publishing in SCM. To achieve this goal we will develop a content strategy for social media activities as well as a dedicated bundle of features and services which are needed to link the SCM platform with social networks like for instance Facebook or Researchgate. This could be interfaces as well as embedded services like push annotations etc. To make sure that these features will meet the needs of SCM users, we will develop them in an open innovation process. All stakeholders of SCM like authors, editors, and user will be involved in this process. Additionally strategy development and data collection will alternate to make sure that the user perspective is incorporated at each step of the innovation process. The first step of this process is a desk research on approaches which link scientific journals to social network. We will look worldwide for ideas, which could be worth to be adapted to SCM. The results of this step will be used in a workshop with lead users to gain advantage of their experience and knowledge regarding digital tools and social networks for scientists. We will take their ideas to come up with a first draft of a content strategy. This draft will be evaluated by international experts like for instance editors of international journals on communication science using a Delphi technique. We will adapt our content strategy based on the Delphi results and will discuss it with members of SCM target group to make sure that the strategy is in line with its users demands. Afterwards we will develop the IT features which are needed to roll out the strategy. Finally we will define and measure key performance indicators to evaluate the impact of our strategy. Simultaneously we will put efforts in SCM becoming a member of the SSCI to improve international visibility.