Representation and Effects of Responsibility Frames for Health Topics: A Comparison of the Relevance of the Individual, the Social Network, and the Society

由社交网络提供的社会支持是各种疾病和健康相关行为的发生和治疗的关键因素。尽管社会支持对个人健康起着关键作用，但卫生保健系统以及卫生新闻报道的重点首先是疾病的医疗。此外，媒体框架的内容分析以及媒体效应研究往往局限于调查责任框架，关注个人或社会原因以及疾病和健康相关行为的解决方案，而社会网络的责任大多被忽视。为了弥补这一研究空白，本项目旨在探讨责任框架在健康新闻报道和特定在线健康信息中的相关性和影响，并通过其中的社交网络绘制社会支持的状态。在一个为期三年的实证研究项目的过程中，对三个不同的健康主题（糖尿病，抑郁症，体育活动）的健康新闻报道的责任框架的流行和影响进行评估。为此，我们结合联合收割机的数据，从内容分析的印刷媒体在14年的过程中，以及最可用的在线健康信息的三个健康主题，从一个实验的数据，其中确定的责任框架进行测试，其对观众的影响。通过这样做，该项目将有助于提高我们对大众媒体如何在治疗抑郁症或糖尿病等不同疾病时促进接受社会支持的理解，并提高潜在护理人员群体对社会支持的认识。在理论概念层面上，社会支持作为健康心理学中一个成熟的概念与媒体中的责任框架相结合，在这个层面上开辟了媒体的相关性。因此，本研究在理论上有助于明确不同健康主题的健康新闻报道的一般责任框架。因此，社交网络的相关性与个人或社会因素的影响有更具体的区别。

Social support by social networks is a crucial factor for the emergence and the therapy of a variety of diseases and health-related behaviors. Despite the pivotal role of social support for individual health, the focus within the health care system as well as in health news coverage is first and foremost on medical treatment of diseases. In addition, content analyses of media frames as well as media effects studies are often limited to investigating responsibility frames that focus on either individual or societal causes and solutions for diseases and health-related behaviors, while the responsibility of the social network is mostly neglected. To bridge this research gap, the present project aims at exploring the relevance and effects of responsibility frames in health news coverage and specific online health information and to chart the status of social support through social networks therein. Over the course of a three year empirical research project, the prevalence and effects of responsibility frames in health news coverage for three different health topics (diabetes, depression, physical activity) will be assessed. To do so, we combine data from a content analysis of print media over the course of 14 years, as well the most available online health information on the three health topics, with data from an experiment, in which the identified responsibility frames are tested for their effects on audiences. By doing so, the project will contribute to improve our understanding of how mass media contribute to the acceptance of social support within the treatment of different diseases such as depression, or diabetes, and for raising the awareness of social support within the group of potential caregivers. On a theoretical conceptual level, the combination of social support as a wellestablished concept within health psychology with responsibility framing in the media carves out the relevance of media on this level. Thereby, this project theoretically contributes to specifying a generic responsibility frame in health news coverage of different health topics. Consequently, the relevance of social networks is differentiated more specifically from the influences of individual or societal factors.