Development of Curriculum Model for Art Management Education at Graduate Level

在本研究项目的第二年，从供给侧和需求侧两方面进行了研究。在供应方面，第二届艺术管理专家研讨会于2001年9月至2002年1月期间举行。本次研讨会为期9周，从60多名申请者中挑选出约20人参加。再次，我们使用了案例教学法，并使用了两个新的案例，这些案例是从美国案例翻译过来的。今年，研讨会的重点是制定业务计划及其陈述技巧。我们相信，与会者在这方面取得了很大的进步。为了这次研讨会，我们提炼了第一年开发的5个案例材料。哈沃德商学院的两个案例被翻译和使用。除了这些案例，我们还对日本客栈Asaba进行了研究，这是其花园中独一无二的具有能级的客栈之一。同时，我们在澳大利亚墨尔本拉尔金大学举办的艺术与创业会议上介绍了Shiki公司和企业家Keita Asari。在需求方面，我们进行了两个关于艺术消费者和音乐厅观众的研究项目。我们对比了普通艺术消费者和大厅来访者之间的差异。研究结果提出了培养新人和留住常客的策略。这些研究的结果将被用于“住田三重奏(B)”案例的开发。

In the second year of this research project, researches in both supply side and demand side were conducted. For supply side, the second art management expert seminar was held between September 2001 and January 2002. This seminar was held 9 consective weeks and about 20 participants were chosen from more than 60 applicants. Again, we used a case method of teaching and used two new cases which are translated from the American cases. This year, the seminar focused upon development of business plans and its presentation techniques. We believe that participants made great progress in this regards.For this seminar we refined 5 case materials which were developed in the first Year. Two cases from the Havard Business School are translated and used. In addition to these cases, we conducted a research on the Japanese Inn "Asaba", which is one of the unique inn with "Noh" stage in its garden. At the same time, we made a presentation on the Shiki Company and Keita, Asari the Entrepreneur at the Arts and Enterepreneurship Conference held by Rarkin University in Melbourne, Australia.For demand side, we conducted two research projects on the consumers of arts and the Concert hall comers. We contrasted the difference between general art consumers and hall comers. The results suggested strategies to cultivated new comers and retain frequent comers. The results of these researches will be used for development of "Sumida Triphony Hall (B)" case.