Consumers' and educators' recognition of functionality in selecting shoes for children : -Comparison between Japan and Germany-.

鞋子是支撑人直立行走的重要工具。尤其是儿童鞋，在儿童发育过程中，对帮助身体和足部的生长，保证足够的锻炼起到了非常重要的作用。本研究调查了儿童选择鞋子时的考虑和对鞋子功能性的认知。研究的参与者是日本和德国的消费者和教育工作者。调查澄清了许多问题。在日本，对全国（关东、中部、近畿、中部、国、九州）18所幼儿园和5所托儿所的2812名监护人（收集率70%）进行了调查。看来日本的监护人没有认识到鞋子的重要性，不小心给孩子买了鞋子。结果，他们的许多孩子都穿了不合脚的鞋子，出现了身体不适的症状。投资日间托儿所的教师倾向于重视起飞的速度，而不是功能。此外，通过市场调查发现，大多数鞋店没有专业的鞋匠，在没有足够的专业建议的情况下，向消费者提供大量廉价的鞋子和带有卡通图案的鞋子，这些鞋子吸引了孩子们的眼球。在德国的调查包括在三个地区（柏林、杜塞尔多夫、法兰克福、弗莱堡和mininchen）的小学、幼儿园和日间托儿所进行市场调研和调查。此外，参观了Ricosta Co.的工厂和儿童鞋制造商的塑料操作鞋atelier Turk-studio，了解了德国的鞋子情况。这项针对小学的调查显示，德国儿童及其监护人患足部疾病的症状比日本少。德国家庭似乎已经认识到鞋子在支撑身体方面的重要作用，并且有必要固定脚和鞋子，监护人承认领带鞋是最好的鞋子。然而，随着年龄的增长，德国也出现了喜欢毛毡头的记号带鞋和运动品牌鞋的趋势。少

Shoes are important tools to support man's upright positioning, and to bear walking. Especially shoes for children play an important role very much in helping the body and foot growth in child development, and securing an enough exercise. This research investigated consideration a selecting the shoes for children and recognition concerning the functionality. The research participants were consumers and educators in Japan and Germany. The investigation clarified many issues.The survey in Japan investigated about 2,812 guardians (collection rate 70%) in nationwide (Kanto, Chubu, Kinki, Chugoku, Shikoku, and Kyushu) from 18 kindergartens and 5 nurseries. It appeared that the Japanese guardians has not recognized the importance of shoes and carelessly purchased their children's shoes. As a result, many of their children were given ill-fitting shoes and appealed trouble symptoms. Investing day nursery teachers showed the tendency to value the speed of the taking off putting on more than the … More functionality. Moreover, it was found by the marketing research that most shoe shops did not have professional shoe fitters and offered consumers a large amount of cheap shoes and shoes with character prints which catch children's eyes without enough professional advice.The investigation in Germany included the marketing research and survey at elementary schools, kindergartens, and the day nurseries in three regions (Berlin, Duesseldorf, Frankfurt, Freiburg, and Miinchen). Moreover, factory visits at Ricosta Co. and plastic operation shoes atelier Turk-studio of the shoes for children manufacturer clarified the shoes circumstances of Germany. The survey at elementary schools showed that German children and guardians had fewer foot trouble symptoms than Japan. German families seemed to already recognize that shoes have an important role to support a body and it is necessary to fix feet and shoes the guardians acknowledged that tie shoes were the best shoes. However, there was a tendency to like felt-tipped marker belt shoes and sports brand shoes even in Germany as the children's the age goes up. Less