Theoretical and Empirical Study for Development of Venture Business -Utilization of Local agricultural products for local fermentation industry-

本研究旨在通过实证研究，从管理学的角度建立农业综合企业发展机制的风险经营管理理论。在被认为是成熟产业的发酵行业，随着酒税的放松和条件的改善，小型酿酒厂的新进入在全国范围内发展起来。小啤酒厂呈现出不同的发展阶段。小啤酒厂的管理主体是各种地方企业和第三部门公司。地方小啤酒厂直接使用当地资金、当地雇员和当地农产品，影响着地区经济。传统的发酵工业也具有相同的结构。因此，对传统发酵工业的回顾有助于了解其与地方经济特别是地方农业的关系。烧酒生产企业已经建立了以小麦、荞麦、甘薯等当地农产品为原料的供需体系。这表明通过小啤酒厂的活动建立区域经济综合体的可能性。围绕小啤酒厂的立法准备和产业政策对中小企业的扶持力度不够；在酒税法的修改上，我们提到了共同实现中小企业发展的政策行动的必要性。特别是，从访谈和问卷调查的结果中指出，2003年白酒零售许可证自由化的废除应该更早实施。此外，由于生产设备的原因，建立微型啤酒厂需要大量的初始投资。一般情况下，将大量资金作为第一笔投资的企业，其经营状况都比较严峻。存在着各种各样的问题，例如，有一半的小啤酒厂的产量没有达到获得酿造许可证的数量。这意味着这些公司的生产量在允许酿造后有所减少。一些从起步较早的发酵行业进入的企业已经退出。因此，财务管理，计划销售和利润以及偿还借款是小啤酒厂管理的必要条件，同时还有销售60kl的营销策略，这是最低产量。当地小啤酒厂的产量从高峰时期开始下降，但一些小啤酒厂积极利用各种资源，做得很好。例如，公司利用地理位置的优势作为旅游景点，并向游客提供啤酒。其他公司已经与研究机构建立了关系，以获得新的材料和生产技术。另一些则与其他公司建立关系，生产代工产品。少

This study aimed to establish venture business management theory of agribusiness development mechanism of enterprises from the viewpoint of management theory by means of empirical studies.In the fermentation industry which is considered mature industry, new entry of microbreweries have developed in nationwide with the deregulation of the Liquor Tax and the improvement of condition. Microbreweries show various stage of development. Management entities of microbreweries are various local enterprises and third-sector companies. Local microbreweries affect regional economy because they are using local capital, local employee and local agricultural products directly. Traditional fermentation industry also has same structure. Therefore review of traditional fermentation industry is effective to understand relationship with local economy especially local agriculture. Distilled spirit (shochu) manufacturing companies have established demand and supply system of local agricultural products such … More as wheat, buckwheat and sweet potato as materials of manufacturing. It shows the possibility of establishment of regional economic complex through activities of microbreweries.Legislative preparations for surrounding of microbrewery and maintenance of small and medium-sized enterprises in industrial policy are inadequate ; we mentioned the necessity of the policy action for the development of the small and medium-sized enterprise to be realized together on the revision of the Liquor Tax Law. Especially, it is pointed out from the result of the interview and the questionnaire that abolishment of the liquor retailer license liberalization of 2003 should have been implemented earlier. Moreover, considerable initial investment is necessary for establishment of microbrewery because of manufacturing equipment. Generally, enterprises which invested a large sum of capital as the first investment are situated in severe management condition. There are various problems, for example, in a half of microbreweries the amount of production doesn't reach the quantity to take permission of brewing license. It means that these companies amount of production have decreased after permitted brewing.Some enterprises that enter from the fermentation industry in early-started group have withdrawn. Therefore financial management, planning sales and profit and the redemption of borrowings are necessary for microbrewery administration together with marketing strategy to sell 60kl which is quantity of minimum production.Quantity of production of local microbrewery has been declining from the peak, but some microbreweries are doing well by using various resources actively. For example, companies utilize advantage of location as a tourist point, and are providing beer to tourists. Other companies have built the relationship with research institutes to get new materials and production technology. And other ones made relations to other companies to produce OEM products. Less