International franchising success factors: A guide for Australian franchise systems

澳大利亚被认为是世界上“特许经营”最多的国家。中国拥有850家特许经营商，人均特许经营商数量是美国的三倍多。然而，由于该国人口有限，澳大利亚的特许经营规模很小，60%的特许经营系统拥有不到30家。目前，三分之一的澳大利亚特许经营商在国际上开展业务，但人们对它们如何规划和实施扩张战略知之甚少。特许经营商似乎是在对海外投资者的做法做出反应，而不是积极制定国际扩张战略。这项研究将考察成功出口商的实践，为该部门未来的活动开发最佳实践模型。

Australia is considered the most 'franchised' nation in the world. With 850 franchisors, it has over three times the number of systems per capita than the United States. However, Australian franchises are small due to the country's limited population, with 60% of systems holding fewer than 30 units. One third of Australian franchisors now operates internationally, however little is known about how they plan and implement their expansion strategies. It appears that franchisors are reacting to approaches made by overseas investors rather than proactively developing international expansion strategies. This research will examine the practices of successful exporters to develop a model of best practice for future activity in the sector.