Narrative Social Influence: Narrative Communication as an Effective Means of Public Health Campaign

利用大众媒体开展公共卫生运动，取得了不同程度的成功。该项目旨在提高其在改变公众态度和行为方面的效力，以减少癌症、中风和心脏病等生活方式疾病的风险。特别是，该项目通过研究叙事能否有效地向公众传达适当的健康促进行为，同时鼓励人们在人际关系中向他人传播信息，从而不仅大众媒体，而且社区本身也成为社会影响力的媒介，来调查叙事作为社会影响力的有效性。

Mass media has been used for public health campaigns with varying degrees of success. This project aims to improve their effectiveness in modifying public attitudes and behaviour to reduce the risk of life style diseases such as cancer, stroke, and heart disease. In particular, the project investigates the effectiveness of narrative as a means of social influence by examining whether it can effectively communicate an appropriate health promoting behaviour to the public, while encouraging people to disseminate the message to others interpersonally, so that not only mass media but also the community itself acts as an agent of social influence.