Influence of Narrative Content and Context of Anti-smoking Public Health Messages

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By improving the effectiveness of public health campaigns such as those aimed at smokers, we can inform people about healthier ways of living, and encourage them to adopt healthier life style choices. This should reduce the risk of life style diseases such as cancer, stroke, and heart attack. This project will contribute to the promotion and maintenance of good health in the Australian community by facilitating preventive health care and help to reduce the medical cost not only to those who may fall victim to the diseases, but also to their families, communities, states, and Australia as a whole.