The Evolution of Business Networks in Virtual Marketplaces

这个项目调查了商业网络的演变和球员的发展？下一代市场的战略。它建立在我们目前正在发展的电子贸易环境之上。在这里，一个沉浸式的虚拟世界市场，由代表人和代理的化身填充，包含用于访问和呈现所有上下文信息的工具。它可以实现物理市场无法实现的观察和测量。网络挖掘技术将研究那些塑造创新和创业过程的关系。该项目将开发技术，引导这些不断发展的关系走向创新，并将在真实的市场中进行试验。

This project investigates the evolution of business networks and the development of players? strategies in future generation marketplaces. It builds on our electronic trading environment currently being developed. Here, an immersive virtual world marketplace, populated by avatars representing people and agents, contains tools for accessing and presenting all contextual information. It enables observations and measurements that cannot be achieved in physical marketplaces. Network mining techniques will examine those relationships that shape and are shaped by the innovation and entrepreneurial process. The project will develop techniques that guide these evolving relationships towards innovation, which will be trialed in a real market.