Transforming Cultural Identity: Media flows between Australia and East Asia

通过评估澳大利亚在东亚媒体圈中的角色，该项目旨在确定新的行业和消费者趋势。东亚传媒业的崛起正在改变澳大利亚的媒体文化。东亚传媒业估计价值1200亿美元，覆盖至少20亿消费者。当东亚媒体通过新媒体接触到澳大利亚观众时，澳大利亚媒体行业正在通过跨国联合制作来接触亚洲。该项目计划审查媒体消费和生产的这些趋势，以分析对澳大利亚受众和媒体产品的文化特性的影响。它计划通过轻微的跨国家主义的创新框架，对国家与其地区的关系产生更深的理解。

By evaluating Australia's role in East Asian media circuits, this project aims to identify new industry and consumer trends. The rise of East Asian media industries, estimated to be worth US$120 billion and reaching at least 2 billion consumers, is changing Australian media culture. While East Asian media reach in to Australian audiences via new media, Australian media industries are reaching out to Asia via transnational co-productions. This project plans to examine these trends in media consumption and production to analyse impacts on the cultural identities of Australian audiences and media products. Through the innovative framework of minor transnationalism, it plans to produce a deeper understanding of the nation's relationship with its region.