COMPARATIVI STUDY ON FOOD MARKETING SYSTEM IN JAPAN AND AUSTRALIA

(1)在过去的两三年里，日本的食品分配系统有了重要的发展。外国的压力，加上日本的经济和社会变化，迫使日本政府修改了一些政府法规，包括《大规模零售法》。这些监管变化，加上日本经济和社会的其他变化，导致了日本超市数量的增加。它还导致便利店和迷你超市的数量扩大。本文将讨论这些发展，并概述对有兴趣向日本食品市场销售的外国公司可能产生的影响。(2)本研究旨在澄清两个问题。首先，无论‘清洁食品’运动，以其目前的形式，是一个有效的战略，以改善Arstralia在日本食品市场的竞争地位。其次，这项研究探索了一些其他方法(除了推广之外)，通过这些方法可以实现相同的目标。这项研究的信息是通过对日本行业参与者的个人采访和日经电信数据库的搜索来收集的。这项研究得出的结论是，以目前的形式开展的促销活动在日本的成效有限。

(1) There have been important developments in the Japanese food distribution system over the past two to three years. Foreign pressure, combined with economic and social change in Japan, has forced the Japanese government to alter some govemment regulations, including the Large Scale Retail Store Law. These regulatory changes, combined with other changes in the Japanese economy and society, have led to and increase in the number of supermarkets in Japan. It has also led to an expansion in the number of convenience stores and mini supermarkets. This paper will discuss these developments and outline possible implications for foreign firms interested in selling into the Japanese food market.(2) This study aims to clarify two issues. First, whether or not the 'clean food' campaign, in its present form, world be an effective strategy for improving Arstralia's competitive position in food markets in Japan. Second, the study explores some other ways (apart from promotion) through which the same objectives might be achieved. information for the study was gathered through personal interviews with industry paticipants in Japan and searches of the Nikkei Telecom database. The study comcludes that the promotional campaign, in its present form, would have limited success in Japan.