The General research about the structural transformation of the modern distribution

本研究是基于这样一种认识，即当前日本分配制度的变化应被视为一种结构性转变。经过两年的研究，我们证明了以下几点。首先，这种结构性转变是通过制造商或分销商进行的分销创新来实现的。其次，通过对日本和美国的结构转型进行比较，日本经济结构转型的特点可能会变得更加明显。最后，制造商与分销商关系的创新是制造商与分销商关系变革的核心。制造商正在努力建立渠道关系，以加强自己的品牌。经销商也在努力与制造商建立关系，以加强销售以及重新设计商店形式。上述研究结果将发表如下：大规模销售商的发展和分销创新，由美国的NakanoDistribution电子系统，服装行业品牌与渠道的关系--以Onward Kashiyama为例，由Kinoshita制造商的品牌战略与渠道，由Suyama在美国的客户服务竞争-消费电子产品超级市场的战略（若林）对便利店的合作关系（尾崎）的分析（冈田）对中小零售商和城市经营的现状（新媒体、互联网及其对流通系统的影响）（高桥）

This study is based on the recognition that the current changes in Japanese distribution system should be evaluated as a structural transformation. After 2-year-research, we proved the followings. First, this structural transformation is performed through innovation of distribution, conducted by manufacturer or distributor. Second, by comparing the structural transformation in Japan with that of U.S., characteristics of structural transformation in Japan could become clear. Finally, the core of the transformation is the innovation of relationship between manufacturer and distributor. Manufacturer is trying to build channel relationship to reinforce its own brand. Distributor is also trying to build relationship with manufacturer for reinforcement of merchandising as well as redesign of store format.The above findings will be published as follows ;The development of mass merchandisers and innovation of distribution, by NakanoDistribution system of electronics in U.S., by KondoRelationship between brand and channel in apparel industry-the case of Onward Kashiyama, by KinoshitaManufacturer's brand strategy and channel, by SuyamaCompetition over Customer Service in U.S.-The strategy of consumer electronics super store, by WakabayashiAnalysis on partnership of convenience store, by OzakiThe state of small and medium sized retailers and town management, by OkadaNew media, internet and their effect to distribution system, by Takahashi