The role of the National Sports Festival as a life-long spoirt promotion strategy

全民体育节始于1946年，每年举办一次，是为了在全国范围内广泛宣传体育运动，振奋体育精神，提高全民健康水平，认识到这项活动的价值，中央政府一直在资助主办地区发展体育设施，组织各种居民运动会。该节日每年在各地区之间轮换，并于1987年完成第一轮。然后，第二轮的主办地需要考虑NSF的新角色。本研究的目的是(1)调查1997年在大阪府举办的国家体育基金会对主办社区的时间影响，以及(2)分析如何有效利用大型体育赛事的遗产，如新体育场、新室内竞技场和帮助组织这次活动的大量体育志愿者。本研究由三个Chron…组成更具时代性的社会调查。第一次调查是在1996年12月，也就是活动的前一年进行的，共收集了1123份样本。第二次调查是在事件发生后的一九九七年十二月进行，以了解事件对社会/经济的影响。最后，第三次调查是在事件发生一年后的一九九八年十二月进行，以分析事件对主办社区的影响。同时，通过获取东四国(1993)、爱知(1994)、福岛(1995)、广岛(1996)、大阪(1996)等国家体育活动的资料进行个案研究，结果表明，大型赛事的举办为主办社区提供了修建各种新的体育设施的良好机会，增加了当地对体育设施的永久兴趣，增加了对各类活动的参与度，增加了地方自豪感和社区精神，但同时也报告了生态破坏、过度拥挤、行政成本增加等负面影响。此外，新建的体育设施必须管理好，才不会出现严重的赤字。面向未来，国家体育基金会应重视大型体育赛事的营销、终身体育和社区发展等新方面，以提高主办社区的生活质量。较少

The National Sports Festival (NSF), which was started in 1946, has been held annually as a national festival of sports for propagating sports broadly among the nation, uplifting the sports spirit, and improving the health and fitness of all people, Recognizing the value of such event, the central government has been subsidizing the host prefecture to develop its sports facillitites and to organize various inhabitant's sports meetings.The Festival rotates annually among prefectures, and finished the first round in 1987. The host prefectures for the second-round then need to consider the new role of the NSF. The purpose of this study is to (1) investigate the chronologial impact of the NSF which was held in Osaka Prefecture in 1997 upon host community, and to (2) analyze how to make efficient use of the legacy of such large-scale sporting event such as new stadium, new indoor arena, and a large number of sport volunteers who helped to organize the event.This study consists of three chron … More ologically conducted social surveys. The first survey was conducted in December, 1996, a year before the event, and the total of 1,123 samples was collected. The second survey was conduceted in December, 1997, right after the event, to find out the social/economic impact of the event.Finnaly, the third survey was conducted in December, 1998, a year after the event, to analyze the post-event impact upon host community. At the same time, a case study has been conduceted by aquiring the information about Higashi Shikoku NSF(1993), Aichi NSF (1994), Fukushimal NSF (1995), Hiroshima NSF (1996), and Osaka NSF (1996).The major findings indicated that the hosting the large-scale event provide host community a good opportunity to build a variety of new sports facilities, to increase in permanent level of local interest and participation in types of activities increase local pride and community spirit, but at the same time, negative impacts such as ecological damage, overcrowding, increase in administrative cost have been reported. Also, newly constructed sports faicilities have to be well managed not to suffer a heavy deficit. Towards the future, NSF should emphasized such new aspects of large-scale sport event as marketing life-long sport and community development to enhance the quality of life of host community. Less