An Iconic Analysis and Formulation of Cultural Configuration in Protest and Hegemony

本文通过对女性时尚杂志在流行文化的多重载体中所扮演的独特角色的社会学探究，提出了在抗争与霸权中对文化配置进行标志性分析与建构的分析策略重点。近年来，女性时尚杂志已成为培养年轻一代女性的巨大媒介。本文分为三个部分，1)载体的抽样，2)杂志选择性曝光的估计，3)通过QCA对这些封面模型和副本中的文化配置进行标志性分析和制定。大纲将在下面描述。首先，在抽样过程中，作者提出了具体的计划和载体清单，通过使用销售系数计算的估计销售份数和ABC份数进行有目的的抽样。其次，利用八个Gakko Dokusho Research数据集，从单一数据集的年龄队列、多个数据集的年龄队列、多个数据集的出生队列三个角度，对青少年读者中的顶级携带者和超级携带者进行了查询和识别。最后，运用QCA法，求解了34个非非封面形象作为后高中生顶层载体的文化霸权转移的严格方程和近似方程。

Through a sociological inquiry of women's fashion magazines with a unique role in multiple carriers of pop culture, there is an analytical strategic focus of the iconic analysis and formulation of cultural configuration in protest and hegemony, in this article of research project, grant-in-aid for scientific research.Recently, the women's fashion magazines have become the giant agent of cultivation effect on women in youth generation. In this article, there are three parts, 1)the sampling of carriers, 2)the estimation of selective exposure to magazines, and, 3)the iconic analysis and formulation of cultural configuration in these cover models and copy through QCA. The outline will be described below.At first, in the sampling procedure, the author has proposed a concrete plan and list of carriers, for purposive sampling, by using both the estimated number of sales copies, which is calculated with sales coefficient, and the ABC number of copies. Secondly, the author has inquired and identified top-carries and mega-carriers in the teen-aged readers, from three viewpoints, which are age cohorts in a single data-set, same age cohorts in multiple data-sets, and, same birth cohorts in multiple data-sets, by using eight Gakko Dokusho Research data-sets. Finally, by using QCA, the author has solved both a strict equation and an approximate equation which explain the shift of cultural hegemony in 34 cover icons of non-no as a latter high teen's top-carrier.