Charitable triad: How donors, beneficiaries, & fundraisers influence giving

该项目旨在测试一种新的慈善捐赠模式，以研究捐赠者、受益人和筹款人如何共同影响捐赠者的决定。到目前为止，还没有一个整体模型来解释捐赠者的行为：过去的研究主要集中在捐赠者身上，而忽视了受益者和筹款人。该项目有望为新的慈善基础理论提供证据。调查结果还可以为从业者工具包提供信息，通过了解特定组织及其受益人如何影响捐助者的决定，为非营利组织提供如何有效筹集资金的建议。通过帮助确保慈善机构的生存，这项研究将有助于提供基本的社会服务，使许多澳大利亚人受益。

This project aims to test a new model of charitable giving to examine how donors, beneficiaries, and fundraisers together influence donor decisions. Until now, no holistic model has existed to explain donor behaviour: past research has focused on donors but neglected beneficiaries and fundraisers. This project is expected to provide evidence for a new bedrock theory of philanthropy. Findings can also inform practitioner toolkits, offering advice to nonprofits on how to raise money effectively by understanding how the particular organisation and its beneficiaries can influence donor decisions. By helping ensure the survival of charities, this research will contribute to the delivery of essential social services that benefit many Australians.