Experimental Approach to e-Business and Supply Chain using Business Games

在追求有效和快速管理的业务变革中，许多企业认识到利用信息和通信技术进行电子商务和/或供应链管理的重要性，并正在寻找这些问题的最佳解决方案。在本研究中，我们的目的是建立博弈模型，通过商业游戏作为一种模拟方法，并找到一个近似的解决方案，电子商务和供应链管理问题的基础上，分析的竞争或合作的球员之间的互动。我们提炼了商业游戏开发与执行系统的需求，并在Internet上的特定服务器上实现了该系统，并通过具体商业游戏的构建，讨论了与数据库的连接和业务流程的表示方法。我们使用我们的系统开发了电子商务和供应链管理的商业游戏。我们的游戏分别基于文具行业的askul互联网业务和麻省理工学院开发的关于电子商务和供应链的啤酒游戏的模式。我们在横滨国立大学、筑波大学和民间企业（智囊团）进行了这些博弈，讨论了模型的有效性和最佳策略，得出的结论是，在相同的情况下可以同时应用多种策略，博弈方法在商业模式分析中也是有效的。

In the pursuit of the business change for efficient and rapid management, many enterprises recognized the importance of e-business and/or supply chain management using information and communication technologies, and they are searching for an optimal solution to these problems. In this research, we aimed to build gaming models through the business game as a simulation method, and to find an approximate solution to the e-business and supply chain management problem based on the analysis of the competitive or collaborative interactions among the players. We refined the requirement for business game development and execution system, and implemented it on the specific server in the Internet, and discussed the method for the connection to the databases and the representation of business processes through the construction of specific business games. We developed the business game on e-business and supply chain management using our system. Our games are based on the model of the Internet business of askul in the stationery industry, and The Beer Game developed in MIT in regard to e-business and supply chain respectively. We conducted these games in Yokohama National University, University of Tsukuba, and private enterprises (thinktank) to discuss the model validity and the optimal strategy, and we concluded that multiple strategies can be applied simultaneously in the same situation, and the gaming method is also effective in the business model analysis.