Retail Store's Design Stimulating The Five Senses and The Activity ofPedestrians in a City Center

本研究的动机是如何改善日本的城市中心，使其更具吸引力，因为日本的一些城市中心已经失去了活力。本研究旨在从人的视觉、听觉、嗅觉、触觉和味觉五种感官的角度，阐明街道环境与人的活动或评价之间的关系，并提出日本城市中心零售或商店的设计。我们特别关注了零售设计与人类活动的关系。本研究的结果如下：1)虽然零售的开放性取决于零售业务的种类，但具有开放式外观的零售有许多刺激人的感官的物体或装置，使人活跃。这条街被零售占据，立面开放，几乎是步行街。2)零售的开放性涉及到人的评价，我们可以证明零售的开放性是建立一个有吸引力的街道非常重要的因素。3)通过眼动追踪系统的实验结果，被试在商业街的视觉目标几乎都是行人和零售门面。另一方面，建筑和道路的设计对主体的视觉体验没有影响。从本研究的结果中，我可以得出以下结论。近年来，在中心城市，大型建筑和合作建筑的建设越来越多，其中几乎所有的建筑都将零售置于建筑内部。这样的建筑设计根本无助于改善街道空间的吸引力。相反，我们必须促进一种直接面向道路的零售类型，并促进立面开放的设计规则的设置，以使街道充满活力。

The motive of this study is how we improve of Japanese city center for making it more attractive, because some city centers has lost vigor in Japan. This research aims to clarify the relationship between the environment of street and human's activities or evaluations from the viewpoint of human's five senses of sight, hearing, smell, touch and taste, and to propose the design of retail or shop in Japanese city center. In particular, we focused the relationship of retail's design and human activities. The results of this study are follows.1) Although the openness of retail depends on the kind of retail business, the retail with open facade has many objects or devices for stimulating human senses and it make human active. The street which is occupied by retail with open facade is almost pedestrian way.2) The openness of retail relates to human evaluation, we could prove that the openness of retail is very important element for building an attractive street.3) By referring the results of experiment using the eye-tracking system, the visual targets of the subject in a commercial street are almost pedestrians and retail facade. On the other hand, the design of building and road did not influence on a visual experience of subject.From the results of this research, I could find the conclusion as the below.In recent years, the construction of upsized building and cooperative building is increasing in the center city, and the almost buildings of them tuck retails into inside of buildings. The design of such a building does not contribute to improvement of the attractive of the street space at all. Rather we must promote a retail type which front on the road directly, and also promote the setting of the design rule of the openness of facade for vigor of a street.