The Study of New Industry Characteristics in Wholesaling as Supporting Industry

本研究以批发业为研究对象，分析了批发业作为一个行业的特点。在研究活动中，我们提出了分销的动态模型：批发买卖交易的同步性。该模型解决了批发专门化解释的研究问题，参考了分销的动态化，展示了微观和宏观两个视角的权衡关系，这一概念框架：行业同步性为营销学界提供了良好的贡献。这就是批发业作为支柱产业的原因。我们的重点是批发和零售之间的关系。通过分析长期范围内的批发额与零售额的比率(W/R比)，我们可以识别出批发与零售之间关系的变化。按修正日期计算，W/R比可达50年以上。在日本的分销体系中，批发商被排除在渠道之外，制造商和零售商的目标是彼此之间进行直接贸易。但这项研究表明，批发商和批发商在日本的分销体系中仍然存在。批发商在渠道和分销中扮演着一定的角色。这是批发商对零售商和制造商的支持名单。

In this research we focus upon the wholesaling and analyses the characteristics of wholesaling as one industry. In research activities we present the dynamic model of distribution : synchronization of trades in the wholesale buying and selling. This model presents the solution of research problems of wholesale-specific explanation, refers to the dynamism of distribution, and shows us the trade-off relationships of micro and macro perspectives.This conceptual framework : synchronization of trades gives academic circles of marketing, the good contributions. It is the reason for being of wholesaling industry as supporting industry. We focus upon the relationships between wholesaling and retailing. By analyzing the ratio of wholesaling sales to retailing sales (W/R ratio) in the long time range, we can identify the changes of relationships between wholesaling and retailing. Using modified date, W/R ratio comes up for 50 years. In Japanese distribution system wholesalers are eliminated from the channel and manufacturers and retailers aims at direct trade with each other. But this study presents the existence of wholesalers and wholesaling in the Japanese distribution system still. Wholesalers play a certain of rolls in the channel and distribution still. That is the supporting roll of wholesalers to the retailers and manufacturers.