The Analysis of Business Model of Interlocking of Wholesale Trade

本研究旨在分析分销渠道结构变化的动力机制，关注批发分销中购销行业之间的连锁关系，并考虑连锁关系的含义、连锁关系的机制以及连锁关系变化的归因分析。本文首先通过对买卖交易存在连锁关系及其机理的现有研究进行回顾，试图对这一现象进行解释。从低层次的环环相扣关系到高层次的发展路径可以在那里假设。假设有两条路径：一种是在贸易发展的初期出现贸易费用节省的情况，另一种是在贸易发展的后期出现贸易费用节省的情况。此外，基于批发分销的宏观数据，检验了导致连锁关系的购买贸易关系的存在。采购贸易由于适应了制造商的产品处理技术，导致了批发贸易的连锁。此外，从业务连接的联动性考虑渠道结构的变化，从业务类型变化的有效性检验的角度对批发业务类型进行了分析。分析了批发业类型的变化受特定零售业类型和特定制造商的影响，并研究了渠道结构的变化。

This research aims at analyzing the dynamism of change of distribution channel structure paying the attention to the interlocking relation between purchase and selling trades in wholesale distribution and considering a meaning of the interlocking relation, the mechanism of interlocking relation, and the attribution analysis from which a interlocking relation changes. Explanation was first tried by the review of the existing research about existence of the interlocking relation between purchase and selling trades and its mechanism. The developing path which goes to high level from the low level of interlocking relations can be assumed there. Two paths are assumed : one case where expense saving in the trade comes at the initial stage of trade development and another case where expense saving in the trade comes at later stage of it. Furthermore based on the macro data about a wholesale distribution, the existence of a purchase trade relationship which leads the interlocking relations is checked there. Because of the adaptation to a product handling technology of a manufacturer, purchase trade leads the interlocking of wholesale trade. In addition, considering the change of channel structure from the linkage nature of business connections, analysis of wholesale business types was also done from the point that examination of business type change is effective. It was examined that the change of wholesale business types is effected by the trades with specific retailing types and specific manufacturers, and the change of channel structure is studied.