A study of the Coexistence of Globalized Consumer Culture andLocal Culture

本研究旨在探讨日本本土文化背景下的全球化消费文化与“和富”(日本式)消费文化并存现象的社会学考量，并对此现象进行量化分析。数据方面，本研究对东京都地区的大样本进行了国家认同的调查研究，并对国家认同量表与社会分层的相关性进行了量化分析。

The purposes of this project are to explore the sociological deliberation and to conduct quantitative analysis of phenomena that globalized consumer culture and 'Wafu' (Nippon-style) consumer culture with local Japanese cultural background are both existed in Japan.As for the data, this project has conducted a survey research to a large sample in the Tokyo metropolitan area to scale national identity, and also did quantitative analysis of the correlation between the national identity scales and social stratification.