Study on the strategic marketing activities of agricultural cooperatives (JA)-A model of fruits and vegetables-

本研究旨在厘清果蔬的战略营销活动模式。果蔬营销在以目标客户为目标客户的资源和量质生产中识别和发展直销变得重要；对客户的营销加上对零售店的推售和对店外销售的拉动，其效果是可以预期的。另一方面，重要的合作伙伴关系和先进的地级组织统一。本研究结果表明，随着价值链和供应链在食品系统中的融合，营销活动发挥着重要的作用。

The purpose of this study is to clarify the strategic marketing activity models of fruits and vegetables.Marketing of fruits and vegetables in the resources to target customers and production in quantity and quality to identify and develop direct marketing becomes important.Also,Marketing to customers,coupled with the push sales to retail stores and pull sales at stores outside,its effect is expected.On the other hand, important partnerships and advanced Prefecture organization unification.Results obtained in the present study,with fusion of the value and supply chain in the food system,marketing activities plays an important role.