Developing a model of product innovation at sporting events

这项研究是一个为期三年的项目。研究者将创新性体育消费体验概念化为一个多维结构，并在观众体育（研究第一年千叶乐天海军陆战队比赛的观众）和参与者体育（研究第二年阿迪达斯Runbase的参与者）的背景下检验了所提出的概念化的结构效度。研究者证实了通过创新在体育背景下获得客户的有效性。研究人员在土耳其伊斯坦布尔举行的第21届欧洲体育管理协会会议上介绍了这项研究的结果。此外，研究人员在第三年（2013年）撰写了本研究的手稿，并将其提交给体育管理领域的国际学术期刊。目前，手稿正在审查中。

This study is a three-year project. The researcher conceptualized the idea of innovative sport consumption experience as a multidimensional construct and examined the construct validity of the proposed conceptualization in the contexts of spectator sport (spectators at a game of the Chiba Lotte Marines in the first year the study was conducted) and participant sport (participants of Adidas Runbase in the second year studied). The researcher confirmed the effectiveness of customer acquisition through innovation in the sport context. The researcher presented the results of this study at the 21st conference of European Association for Sport Management, Istanbul, Turkey. Furthermore, the researcher wrote a manuscript of the current study in the third year (2013) and submitted it to an international scholarly journal in the sport management field. Currently, the manuscript is under review.