Revitalization of Management Strategy and Work Opportunities for Creating Shared Values: A Case of Ride-hailing Service

网约车服务的采用取决于具体情况；发达国家很难将同样强大的概念转移到发展中国家，重塑是必要的。巴基斯坦的“Careem”案例表明，通过开发满足特定文化和社会趋势需要的产品和服务，可以实现重塑。因此，本研究提出了竞争本土化的核心过程，通过资源同化带来Careem服务的革命性变化，通过建立“信任”和“救济”，扩大社会价值创造的可能性，促进企业与社会的联系和公共福利。（这些结果发表在“ESSHBM：第42届伊斯坦布尔教育、社会科学、人文和商业管理国际会议”上）此外，结果表明服务生态系统创新与福祉经济之间存在联系，强调了乘车服务背景下的多层次配置。Careem的研究提供了一个跨系统层次的集成框架，以扩展服务，通过在其服务系统中涉及多个利益相关者来促进资源交换。它主动成为社会的可持续性发展者，并保持对人权的社会保护，从而引入了集体福祉。并提供服务，以实现可持续的服务平台与共享的世界观。（研究结果发表在“AICBEM：第13届商业、经济与管理国际学术会议”上）

The adoption of ride-hailing services is context-dependent; it is difficult to transfer the concept with the same power from a developed to a developing country, reshaping is necessary. The case of “Careem” in Pakistan shows that re-shaping can be reached by developing products and services that meet the needs of a particular culture and social trends. Therefore, the research proposes the core process of competitive localization that brings a revolutionary change in Careem service through resource assimilation that helps to advance a business-society affiliation and public welfare by building "trust" and "relief" that extends value-creation possibilities in the society. (These results were presented in "ESSHBM: 42nd ISTANBUL International Conference on “Education, Social Sciences, Humanities, and Business Management”)Moreover, results suggest a linkage between service ecosystem innovation and the well-being economy, emphasizing multi-layered configuration in the context of ride-hailing services. The research on Careem provides an integrated framework across system levels to extend services that facilitate the exchange of resources by involving multiple stakeholders in its service system. It has introduced collective well-being by taking the initiative of being a sustainability developer in society and keeping the social protection of human rights. Also, it offers services to attain a sustainable service platform with a shared worldview. (These results were presented in "AICBEM: 13th Academic International Conference on Business, Economics and Management”)