The influence of viewers' frame on their appreciation of sports broadcasts : a sociolinguistic investigation

日本电视台对亚特兰大奥运会女子马拉松比赛的转播引起了许多流行杂志和报纸的强烈批评。批评主要集中在节目主持人和评论员的语言风格上。假设这种批评反映了言论社区成员的共同规范和期望，我们对广播中的哪些元素让公众感到不安进行了调查。将女子马拉松的电视转播与同一赛事的广播转播和男子马拉松的电视转播进行比较，以确定体育转播中预期的特色风格和可能出现的偏差。调查包括对主持人节奏模式的音韵学分析，主持人和评论员之间的互动分析，包括话语数量、转折和模式，以及与被提及和评论的内容相关的反向通道。并分析了主持人和评论员在彼此和观众之间的角色或位置。此外，对调查问卷的回答进行了定量分析，调查问卷要求受访者观看和评论妇女电视节目。在对这些多角度分析的基础上，我们初步提出了决定大众对体育转播风格偏好的因素。

A Japanese TV broadcast of the Atlanta Olympics women's marathon competition attracted strong criticism in a number of popular magazines and newspapers. The criticism focused mainly on the verbal style of the program's presenter and the commentator. Hypothesizing that this criticism reflects norms and expectations shared by the speech community members, we conducted an investigation into what elements of the broadcast upset the public. The TV broadcast of the women's marathon was compared with a radio broadcast of the same event and also with a TV broadcast of the men's marathon, in order to determine the expected characteristic style and possible deviations in sports broadcasts. The investigation includes phonological analysis of the presenters' rhythmic patterns, interactional analysis between the presenter and the commentator including numbers of utterances, turns, and modes, as well as backchanneling in connection with what has been mentioned and commentated on. The roles or positions the presenter and commentator have in relation to each other and the audience are also analyzed.In addition, a quantitative analysis is made of responses to a questionnaire in which respondents were asked to view and comment on the women's TV program.On the basis of our analysis from these multiple perspectives, we made a tentative proposal of the factors, which determine the public's preferred style of sports broadcasts.