Accelerated Innovation and Research portal (AIR) - Wax RDC Limited

由于这些过程的时间，风险和复杂性，创新研究和设计过程对94%的英国创意公司来说风险太大（CIC，2019）。COVID-19进一步减少了创新，迫使公司专注于短期优先事项（麦肯锡，2020年）。AIR将建立一个门户网站的可行性，56亿英镑的全球产品设计部门可以使用它来增加创新。AIR的创新和雄心使该项目在技术和商业上都有风险。

Innovative research and design processes are too risky for 94% UK's creative firms due to these processes' time, risk and complexity (CIC, 2019). COVID-19 has decreased innovation even further, forcing companies to focus on short-term priorities (McKinsey, 2020).AIR will establish the feasibility of a portal that the £5.6bn global product design sector can use to increase their innovation. AIR's innovation and ambition make the project technically and commercially risky.