Ela, the analytical engine giving consumers a fair deal in insurance

在过去的15年里，包括金融服务和公用事业在内的多个市场出现了价格比较网站(PCW)。据估计，85%的英国消费者使用过PCW(CMA，2017)。事实上，英国31%的个人汽车保单是通过PCW销售的(FCE，2019年)。然而，尽管PCW有很大的潜力--允许消费者快速比较公司之间的价格并选择价格最低的产品--但现在公认的是，PCW不能为消费者提供公平交易(FCA，2019年)。事实上，最近对能源PCW的一项分析甚至得出结论，商业PCW应该被关闭，以更好地保护消费者的利益(Antal，2020)。聚焦于保险PCW，问题源于这样一个事实，即PCW主要从转介费中赚取收入，当消费者使用PCW购买产品时，这些费用由保险公司支付。PCW还从附属营销协议中赚取收入。虽然PCW在市场上对消费者来说是“免费”的，但实际上，由于保险公司为每一笔保单销售支付PCW，这些成本最终必须在消费者为保单支付的价格中收回。最近的一项研究发现，PCW在个人汽车保险方面的“隐性费用”通常在60 GB左右，但可能高达160 GB(《每日电讯报》，2019)。这相当于PCW的隐性费用高达保单成本的三分之一，考虑到年均汽车保险成本为GB 485/年(ABI，2019年)。此外，FCA法规规定，保险公司必须确保客户能够在知情的情况下做出保单决定(“适当信息规则”)。然而，PCW未能做到这一点。通过从低到高对保单进行排名，而不披露保单特征，消费者很难理解他们是否为自己的个人需求购买了正确的保险。如果一份更便宜的保单有很高的超额，它就不能提供最好的价值。同样，如果您的汽车用于商务旅行，但没有为商务用途驾驶提供保险，那么更便宜/标准的保单可能会让您在商务旅行中没有保险，并在发生事故时承担个人责任。RNWL于2019年在剑桥成立，其使命是消除管理保险的麻烦，并永远改变人们与保险公司和产品产品互动的方式。我们的宏伟愿景是为消费者提供更便宜、透明和不偏不倚的汽车保险市场。我们将颠覆保险分销市场，造福消费者：提供不偏不倚和更便宜的汽车保险渠道。

Over the last 15 years, price comparison websites(PCWs) have emerged for multiple markets including financial services and utilities. It is estimated that 85% of UK consumers have used a PCW(CMA,2017). Indeed, 31% of all UK personal motor insurance policies are sold through PCWs(FCE,2019). Yet, despite their promising potential -- allowing consumers to rapidly compare prices between firms and select the lowest priced product -- it is now well established that PCWs do not offer a fair deal for consumers(FCA,2019). Indeed, a recent analysis of energy PCWs even concluded that commercial PCWs should be shut down to better protect consumer interests(Antal,2020).Focusing on insurance PCWs, the problem stems from the fact that PCWs primarily earn revenue from referral fees, paid by insurers when consumers use a PCW to purchase a product. PCWs also earn revenue from affiliate marketing agreements. While PCWs are marketed as "free" for consumers, in reality, since insurance providers pay PCWs for each policy sale, these costs must ultimately be recouped in the price paid by the consumer for the policy. A recent study found that PCWs' "hidden fees" are typically around £60 for personal motor insurance but can account for as much as £160(The\_Telegraph,2019). This is equivalent to PCWs' hidden fees accounting for up to one third of policy costs, given average annual car insurance cost of £485/year(ABI,2019).In addition, FCA regulations state that insurers must ensure customers can make informed decisions about policies (the"appropriate information rule"). However, PCWs fail to do just that. By ranking policies from lowest to highest, without disclosing policy features, it is very difficult for consumers to understand whether they are purchasing the right cover for their individual needs. If a cheaper insurance policy has a high excess, it does not offer the best value. Similarly, if you use your car for business travel, but do not have a policy that insures driving for business use, then a cheaper/standard policy could leave you uninsured on a business trip and personally liable in case of an accident.Founded in Cambridge in 2019, Rnwl's mission is to remove the hassle of managing insurances and forever change how people interact with their insurers and product offerings. We have a grand vision of giving consumers cheaper, transparent, and unbiased access to the motor insurance market.We will disrupt the insurance distribution market to the benefit of the consumer: delivering unbiased and cheaper access to motor insurance.