Le Surfing! A feasibility study to export surf related technologies to France.

Kittiwake Labs LTD是一家位于康沃尔的科技初创公司，正在开发SeaUrchin(r)，这是一种提高冲浪者表现的新方法。根据国际冲浪协会和冲浪工业制造商协会的数据，在过去的20年里，全球冲浪运动不断增长，目前有1700万至3500万活跃的冲浪者。在东京奥运会上，冲浪作为一项运动已经在欧洲和世界各地达到了一个新的地位，使它更容易进入。SeaUrchin工具将提供定制的信息，使冲浪者能够捕捉和学习他们的表现，达到目前商业上无法达到的水平。针对各种能力的冲浪者，目标是通过关注边际收益来帮助提高技术-使个人和冲浪教练能够最大限度地利用他们在水中的宝贵时间。这种个性化将改善规划、安全性和运动的乐趣，减少冲浪点的过度拥挤，使冲浪者能够享受更适合他们的海浪。通过InnovateUK可行性研究，我们计划在法国西南部开展技术服务的市场研究和测试。我们将从比亚里茨地区开始，这里被认为是欧洲冲浪的故乡。我们将在法国寻找合作和商业机会，也可以发展到其他法语国家。在欧洲，法国是仅次于英国的第二大冲浪市场，拥有超过45万活跃的冲浪者，是大西洋一些最佳冲浪点的所在地。来自世界各地的人们来到法国享受冲浪假期，包括露营，在那里他们可以提高他们的冲浪技能，而位于海岸线上的昂格莱市最近被选为2024年巴黎奥运会的资格赛举办地。法语冲浪市场在世界各地都很重要，我们相信这次InnovateUK的机会将有助于发展业务联系和合作伙伴关系，从而使我们的出口市场更快增长。通过加速我们在法国的市场渗透，我们希望利用2024年的主场奥运会。

Kittiwake Labs LTD is a Cornwall based tech start-up developing the SeaUrchin(r), a novel approach for improving surfers' performance. Surfing globally has grown over the last 20 years with between 17 - 35 million active surfers today according to the International Surfing Association and the Surf Industry Manufacturers Association. Having been demonstrated in the Tokyo Olympics, surfing as a sport has reached a new status across Europe and around the world making it much more accessible. The SeaUrchin tools will deliver customised information allowing surfers to capture and learn from their performance to a level not currently available commercially. Aimed at surfers of all abilities, the goal is to help improve technique by focusing on marginal gains - enabling individuals and surf coaches to maximise on their precious time in the water. This personalization will allow for improved planning, safety, and enjoyment of the sport, reduce over-crowding at surf spots and enable surfers to enjoy waves better suited to them. Through this InnovateUK feasibility study, we plan to carry out market research and testing of the technical services in south west France. We will start by focusing on the Biarritz region which is considered the home of European surfing. We will be looking for cooperation and business opportunities in France which can also develop into other French speaking countries. In Europe, France is the second largest surf market after the UK with over 450,000 active surfers and is home to some of the best surfing spots in the Atlantic ocean. People from all over the world come to France for surf holidays including camps where they can improve on their surf skills and the city of Anglet, on this coastline has recently been chosen to host a qualifying series of competitions up to the 2024 Paris Olympics. The French speaking surf market is significant around the world and we believe that this InnovateUK opportunity will help develop business connections and partnerships that will enable faster growth in our export market. By accelerating our market penetration into France, we hope to take advantage of the home Olympics in 2024\.