Feasibility study of NFTs for horror immersive location based entertainment

不可替代代币（NFT）艺术品是一个快速增长的市场，OpenSea平台目前价值15亿美元，2021年交易量增长12，000%（artnews.com）。NFT艺术是在线交易的区块链限量版数字艺术作品。Beeple于2021年3月通过Christies拍卖行以6900万美元的价格出售了一个NFT（verge.com）。我们的项目研究，原型和验证了NFT作为创建第一个面向市场的沉浸式基于位置的娱乐（ILBE）的工具的使用。该项目通过设计思维和未来观众（AOTF）旅程映射工具，专注于ILBE观众和制作人的挑战，寻求探索并原型化使用NFT满足客户需求的机会。NFT有可能彻底颠覆传统沉浸式娱乐的设计，营销，收入和制作模式。这个项目将帮助我们成功地实现创建世界上第一个NFT驱动的恐怖ILBE的愿景。

Non-Fungible Token (NFT) art is a rapidly growing marketplace with platform OpenSea now valued at $1.5 billion, with trade volume growing 12,000% in 2021 (artnews.com). NFT art is block-chained limited edition works of digital art that are traded online. Beeple sold an NFT through Christies auction house in March 2021 for $69m (verge.com).Our project researches, prototypes and validates the use of NFTs as tools for creating first-to-market Immersive Location Based Entertainment (ILBEs). The project focuses on ILBE audiences & producer challenges through Design Thinking & the Audience of the Future (AotF) Journey Mapping Tool, seeking to explore, and prototype, opportunities to satisfy customer needs with the use of NFTs.NFTs have the potential to completely disrupt the design, marketing, revenue and production model of traditional immersive entertainment. This project will help us succeed in our vision of creating the world's first NFT driven horror ILBE.