Curated Makers launches a "franchise-for-local" model built for scale, to support thousands of crafts people in the UK and transition to the next stage of business growth
Curated Makers launches a "franchise-for-local" model built for scale, to support thousands of crafts people in the UK and transition to the next stage of business growth
批准号:
10026192
负责人:
金额:
$6.37万
依托单位:
依托单位国家:
英国
项目类别:
Collaborative R&D
财政年份:
2022
资助国家:
英国
项目状态:
已结题
起止时间:
2022 至 --
中文摘要
策展制造商推出了革命性的“本地特许经营”概念,以推动创意产业在COVID之后向前发展,为英国各地的数百名工艺品制造商提供在商业街上销售的机会,弥合了大小企业之间的差距。在青年创新者基金Innovate UK的支持下,我们能够发展业务,同时运营几个“制造本地弹出窗口”,并在全国范围内证明了对我们概念的需求。后续基金将加快我们向特许经营模式的过渡。该项目专注于推出和扩展这一创新的超本地化概念,以确保策展制造商品牌将在运营中规模化,但不会在产品分类中克隆。相反,通过弹出窗口、商店和市场来支持本地人才,远离我们现在已经习惯的克隆商业街,引领实体零售的新未来。
英文摘要
Curated Makers launches a revolutionary "franchise-for-local" concept, to propel the creative industries forward post COVID, providing hundreds of craft makers opportunities on the high-street in regions all across the UK, bridging the gap between big and small businesses.Backed by Innovate UK through the Young Innovators Fund we have been able to grow our business to run several "Made Local Pop-Ups" simultaneously and have proven the demand for our concept on a nationwide level.The Follow on Fund will accelerate our transition to a franchise model. This project focuses on launching and scaling this innovative hyper-localised concept, to ensure that the Curated Makers brand will be scaled operationally, but not cloned in product assortment.Instead, championing local talent via pop-ups, stores and markets, steering away from the cloned high-streets we are now used to, leading the way for the new future of physical retailing.
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