Business-driven systemic solutions for sustainable plastic packaging reuse schemes in mass market applications

BUDDIE-PACK是一个循环经济项目，旨在通过结合社会、技术和经济创新的多学科方法，实施大规模部署可重复使用塑料包装（RPP）的系统方法。该计划会利用行为创新，透过分析推动因素及消费者重用的心理，促进消费者接受建议方案。我们会与创新科技配合，以创新设计及可循环再造物料生产符合《香港重建方案》要求的包装。该项目将专注于创新的清洁解决方案，以确保消费者在重复使用过程中免受可能的污染和老化，以及功能特性的耐久性高达300次循环。可行的经济模式将确保拟议解决方案的可持续性，这要归功于整个价值链中所有者的盈利能力，包括基于社会和团结经济模式的解决方案。项目成果将在RPP制造商和用户、物流专家、清洁和回收专家的监督下，通过6个大众市场商业案例在TRL 8的真实的环境中进行展示。一条前所未有的清洁试验生产线将专门用于RPP，并允许规模经济。有关核电厂计划设计及清洁程序的政策建议及标准化前工作，将有助市场为核电厂计划的大规模应用作好准备。将采取预防措施，以消除在RPP使用过程中释放的任何微塑料。该项目每年将避免生产近5.44亿个一次性包装，减少10.3万吨原始塑料的消耗，减少10亿至18.5亿升水的消耗，避免3.0366亿吨二氧化碳排放，3.7万吨微塑料泄漏到欧盟海域。

BUDDIE-PACK is a circular economy project aiming at implementing a systemic approach for the large-scale deployment of reusable plastic packaging (RPP) based on a multidisciplinary approach combining social, technological and economic innovations. The project will take advantage of behavioural innovation to promote consumers' acceptance of RPP by analysing drivers and analyzing consumers’psychology of reuse. Sound synergies with technological innovations will be developed to manufacture packaging fulfilling the demanding requirements of RPP based on innovative designs and recyclable materials. The project will focus on innovative cleaning solutions to guarantee the safety of consumers against the possible contamination and ageing of RPP during their repeated use, and the durability of the functional properties up to 300 cycles. Viable economic models will ensure the sustainability of the proposed solutions thanks to the profitability of stakeholderss throughout the value chain, including solutions based on social & solidarity economy models. The project outcomes will be demonstrated under the supervision of RPP manufacturers and users, logisticians, cleaning and recycling experts through 6 mass market business cases in real environment at TRL8. An unprecedented cleaning pilot line dedicated to RPP and allowing scale economies will be set up. Policy recommendations and pre-standardisation activities on RPP designs and cleaning protocols will prepare the markets for the mass deployment of RPP. Preventive measures will be put in place to eliminate any release of microplastics during RPP use. The project will avoid each year the production of nearly 544M of single-use packaging, reduce the consumption of virgin plastics by 103ktons, of water by 1B to 18.5B litres, avoid 303 660ktons of CO2 emissions, 37ktons of microplastics leaking in EU seas.