Object Based Media Interactive Immersive Platform and Interface

我们之前的创新英国资助的研发项目创建了一个可互操作的基于对象的媒体数据模型的原型，开始满足全球用户对交互式和沉浸式视频的简单，经济，可互操作的制作工具的需求。从研发中学习和输出以及随后商业化的客户反馈，为我们提供了改变游戏规则的新视频编辑范式的概念，由于全球互联网和设备技术的发展以及封锁和经济衰退刺激的机构行为变化，视频是大多数通信专业人员的首选媒体格式，互动内容是大多数员工培训的首选数字体验，大多数学生的教育，和大多数客户的理解产品。根据这两个趋势，我们自己的领域专业知识，研究和商业经验表明，大多数组织现在希望并需要制作互动和沉浸式视频内容，就像线性视频内容一样容易和经济实惠，用于他们选择的多种交付平台。然而，在目前的形式下，与其他形式的媒体相比，交互式视频对于大多数公司和学习团队来说太难了，无法有效和灵活地使用，需要专业的开发和设计技能以及大量的预算和资源。由于现有传统视频编辑器、平台、编解码器、数据大小和文件包装器的设计限制，视频被创建，在这个项目中，我们将进一步研究和了解组织的设计和技术需求，以开发一个新的互动视频编辑界面和工作流程模型，以一个新的开放的基于对象的媒体数据交换和文件格式为基础，用于互动和沉浸式内容创作，引领一个拥有数亿用户的市场。

Our previous Innovate UK-funded R&D project created a prototype for an interoperable Object-Based-Media data model, to begin to address global user needs for easy, affordable, interoperable production tools for interactive and immersive video.The learning and outputs from that R&D and customer feedback from subsequent commercialisation has informed our concept for a game-changing new video editing paradigm, and new technology platform to realise and commercialise it.As a result of global internet and device technology evolution and institutional behaviour change stimulated by lockdowns and economic downturn, video is the preferred media format for most communications professionals, and interactive content the preferred digital experience of most employees for training, of most students for education, and of most customers for understanding products.In line with these two trends, our own domain expertise, research and commercial experience has shown that most organisations now want and need to produce interactive and immersive video content as easily and affordably as linear video content, for multiple delivery platforms of their choice.However, in its current form, interactive video is too hard for most corporate and learning teams to use as effectively and flexibly as they need compared to other forms of media, requiring specialist development and design skills and significant budgets and resources.Because of the design limitations of existing legacy video editors, platforms, codecs, data size and file wrappers, video is created, uploaded and embedded onto web pages and apps as uninteractive pre-rendered files of fixed duration.In this project, we will further research and understand organisations' design and technology needs in order to develop a new interactive video editing interface and workflow model, underpinned by a new open Object-Based-Media data exchange and file formats for interactive and immersive content creation, to lead a market with hundreds of millions of users.