Development of an Innovative Low-Carbon Rewards Programme for a Community Based Delivery Network to Minimise Carbon Footprint

安泰目前正在创建一个以社区为基础的物流网络，以帮助满足不断增长的物流需求，同时不会对二氧化碳排放、空气污染和交通拥堵产生相应的负面环境影响。这个项目的重点是开发一个创新的低碳奖励计划，以增加以社区为基础的物流网络的采用。以社区为基础的物流网络不同于传统的物流网络。这是一个物流概念，有可能改变人们的行为，减少旅途次数。福格行为模型表明，一个行为的发生必须同时具备三个要素：动机、能力和提示。该项目将侧重于“激励”因素，以最大限度地利用物流网络的机会。它将侧重于发展对一个重视帮助当地社区和减少物流对环境影响的细分市场的理解。有了这个创新的低碳奖励计划，它可以显著增加以社区为基础的物流网络的环境和社会影响。它将帮助安泰和英国建立在可持续物流的最前沿，占领一个不断增长的全球市场。

Anteam is currently creating a community-based logistics network to help meet the growing logistics demand, but without the corresponding negative environmental impact in terms of CO2 emissions, air pollution and traffic congestion. This project is focused on the development of an innovative low-carbon rewards programme to increase the adoption of the community-based logistics network.The community-based logistics network is different to traditional logistics networks. It is a logistics concept that has the potential of changing behaviours and reducing the number of journeys on the road. The Fogg Behaviour Model shows that three elements must converge at the same moment for a behaviour to occur: Motivation, Ability and Prompt. This project will focus on the "Motivation" element to maximise the opportunity for the adoption of the logistics network. It will focus on developing the understanding of a market segment that values helping their local community and reducing the impact of logistics on the environment.With this innovative low-carbon rewards programme, it could significantly increase the environmental and societal impact of the community-based logistics network. It will help establish Anteam and the UK at the forefront of sustainable logistics, capturing a global market that is continuously growing.