Revolutionising household cleaning for the good of people and planet - by Seep and Sustainable Ventures

世界上每年生产的塑料数量在人类一生中呈爆炸性增长，从1950年的200万吨增加到2019年的3.68亿吨（绿色和平组织，2022年）。英国人均产生的塑料废物几乎比世界上任何其他国家都多，仅次于美国（Law KL等人，2020）。于2020/21年度，送往焚化的废物较2019/20\增加80万吨（7. 7%）至1，250万吨。英国每年有6亿件清洁工具被丢弃，其中80%由塑料制成，最终被填埋或焚烧，将微塑料释放到水系统中，对空气质量产生严重影响。例如，与许多食品和饮料类别相比，家庭清洁必需品市场目前在可持续替代品方面完全服务不足。因此，我们迫切需要改变我们在这一类别中使用的产品以及我们如何使用它们的行为，通过体现高性能和便利性的替代可持续产品来实现，从而将大规模采用，直接解决这一类别中传统产品造成的广泛塑料污染。Seep的使命是彻底改变家庭清洁必需品市场，造福人类和地球。该项目是Seep和Sustainable Ventures之间的合作，旨在利用以人为本和以地球为中心的设计方法，并研究如何将这一类别转变为满足消费者需求，同时解决上述废物，污染和资源的重大和紧迫挑战。

The amount of plastic that is produced in the world every year has increased explosively in just a human lifetime, from 2 million tons in 1950 to 368 million tons in 2019 (Greenpeace, 2022). The UK generates more plastic waste per person than almost any other country in the world, second only to the USA (Law KL et al, 2020). Waste sent for incineration increased by 0.8 million tonnes (7.7%) to 12.5 million tonnes in 2020/21 compared to 2019/20\. It was the disposal method used for 48.2% of all local authority waste (DEFRA, 2020).600 million cleaning tools are thrown away every year in the UK, of which 80% are made from plastic, ending up in landfill or incineration, releasing microplastics into the water system and having drastic impacts on air quality. The household cleaning essentials market is currently completely underserved when it comes to sustainable alternatives, compared to that of many food and beverage categories, for example. As such, there is an urgent need for a behavioural shift in the products we use in this category and how we use them, enabled by alternative sustainable offerings that embody high performance and convenience and thus will be adopted at scale, directly tackling the extensive plastic pollution created by traditional products in this category.In response, Seep is on a mission to revolutionise the household cleaning essentials market for the good of people and the planet. This project is a collaboration between Seep and Sustainable Ventures to utilise methods of people and planet centred design and investigate how this category can be transformed to meet consumer needs whilst addressing the significant and pressing challenges of waste, pollution and resources aforementioned.