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Understanding how Dotplot can deliver a desirable user experience to breast cancer survivors

Understanding how Dotplot can deliver a desirable user experience to breast cancer survivors
了解 Dotplot 如何为乳腺癌幸存者提供理想的用户体验
批准号:
10050592
负责人:
金额:
$6.15万
依托单位:
依托单位国家:
英国
项目类别:
Collaborative R&D
财政年份:
2023
资助国家:
英国
项目状态:
已结题
起止时间:
2023 至 --

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中文摘要
翻译
在英国,近七分之一的女性在一生中被诊断患有乳腺癌,每天有31名女性死于乳腺癌。然而,如果早期诊断,有93%的生存机会,这就是为什么定期乳房自我检查至关重要。然而,妇女没有定期监测其乳房健康的途径。妇女往往依赖示范、辅导和小册子,所有这些都提出了不同的方法。缺乏适当的指导和反馈导致不遵守自我检查。许多女性很难解释她们在乳房中的感觉,因此阻止她们定期检查。Dotplot旨在消除猜测工作,并鼓励坚持定期。Dotplot是一个面向消费者的家庭乳房健康监测工具,旨在帮助女性自信地照顾自己的乳房。它结合了手持设备和软件,能够阅读,定位和记录乳房健康数据。该公司正在申请专利的技术指导女性每月进行乳房自检,并对乳房组织进行逐月比较。这有助于尽早标记异常的发展,并确保妇女及时到达他们的GP。与创新英国的设计基金会,点图将能够进行关键的用户研究与最有价值的客户群之一:乳腺癌幸存者。这将涉及验证有关该用户群的需求、行为和体验的关键假设,并确定推动产品采用所需的条件。该团队将利用收集到的见解将其转化为量身定制的产品,并为乳腺癌幸存者确定特定的市场途径。这些活动也将使他们能够建立强大的客户关系。项目方法依赖于双钻石的原则,在此过程中将使用各种设计工具。除了共同创造,还将使用各种行为科学工具来了解如何建立对例行检查的遵守。
英文摘要
Nearly 1 in 7 women in the UK are diagnosed with breast cancer during their lifetime and 31 women die of it every single day. However, there is a 93% chance of survival if diagnosed early, which is why regular breast self-checks are vital. However, there are no avenues for women to regularly monitor their breast health. Women are often dependent on demonstrations, tutorials and pamphlets, all proposing different methods. Lack of proper guidance and feedback results in non-adherence to self-checks. Many women struggle to interpret what they feel in their breasts hence deterring them from doing regular checks. Dotplot aims to eliminate the guess work and encourage adherence to a regular routine.Dotplot is a consumer-facing, at-home breast health monitoring tool designed to help women look after their breasts with confidence. It combines a handheld device and software that is capable of reading, locating and recording breast health data. Its patent-pending technology guides women through breast self-checks on a monthly basis and creates month-by-month comparisons of breast tissue. This helps to flag the development of abnormalities as early as possible and ensure women reach their GPs in time.With Innovate UK's Design Foundations, Dotplot will be able to conduct crucial user research with one of the most valuable customer segments: breast cancer survivors. This will involve validating key assumptions regarding the needs, behaviours and experiences of this user group and identifying what is required to drive adoption of the product. The team will use the gathered insights to translate them into tailored product offerings and identify specific routes to market for breast cancer survivors. These activities will also enable them to build strong customer relationships.The project approach relies on the principles of the Double Diamond and various design tools will be utilised during the process. Alongside co-creation, various behavioural sciences tools will be employed to understand how to build adherence to routine checks.
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