Stix: Wellbeing concepts for business growth

Stix Mindfulness是一家科技公司，生产交互式硬件，为儿童提供正念乐趣。在与客户（通常是儿童的父母）交谈后，很明显很难获得心理健康支持-典型的NHS等待时间超过16周，私人治疗非常昂贵，市场上的产品/应用程序不是为儿童用户需求设计的，这意味着参与度和连续性相对较低。这个项目是为了给Stix公司带来进一步的创新。我们希望我们的业务不仅仅是一个硬件业务-我们希望开发一个平台，为儿童和父母提供不同程度的支持，以确保儿童能够充分发挥其潜力，通过让受心理健康和健康问题影响的每个人都能享受到健康的乐趣，负担得起和可获得。我们将遵循以用户为中心的设计方法，遵循研究，构思，开发和商业化的过程，我们将根据用户的洞察力开发创意，并对其进行测试，以确保它们能够引起共鸣，并符合我们受众的需求。通过完成这个项目并为未来的产品开发制定路线图，我们将制定一个新的业务战略，因为我们希望将我们的业务转变为一个健康品牌，而不是被视为一个单一的解决方案硬件/软件公司。这将是我们的增长目标向可行的创新和不断改进的业务迈出的重要一步。

Stix Mindfulness is a tech company producing interactive hardware that makes mindfulness fun for children. After speaking to customers, typically parents of children, it became clear that support for mental health is hard to access - typical NHS waiting times are 16 weeks+, private therapy is very expensive, and products/apps on the market are not designed for children's user needs, meaning engagement and continuity is relatively low.This project is about bringing further innovation to Stix as a company. We want our business to be more than a hardware business alone - we want to develop a platform with different levels of support for children and parents to ensure that children can reach their full potential, by making wellbeing fun, affordable and accessible for everyone impacted by mental health and wellbeing issues.We will follow a user centred design approach, following a process of research, ideation, development and commercialisation, we will develop ideas based off user insights, and test them to ensure they resonate and are tailored to our audience's needs.By completing this project and building a roadmap for future product development, we will be developing a new business strategy as we look to turn our business into a wellbeing brand, rather than being seen as a single solution hardware/software company. This will comprise a major step change in our growth ambitions into a viable innovative, ever-improving business.