Good Boost: Industrial Research of novel 'digital aqua paddles' for gamified aquatic & land rehab technology to improve MSK outcomes and reduce the risk of falls in older adults

Good Boost健康有限公司(Good Boost)是一家快速成长的英国中小企业，提供尖端的健康和福祉技术。Good Boost在水上康复、游戏化和人工智能技术方面的专业知识将共同设计、开发和部署一项社区康复服务，有可能在2030年前为NHS节省21.36亿GB。结合项目合作伙伴和分包商的合作、专业知识和网络，以扩展联合水陆社区康复技术，到2030年，该项目将产生23倍的项目后投资回报率。**未满足的需求**肌肉骨骼疾病(MSKD)，如关节炎、背痛和跌倒骨折，占英国不良健康负担的22%以上，每年花费经济和NHS 1000亿GB以上。它们对老年人、低收入者和BAME公民的影响不成比例，造成了严重的健康不平等。MSKD患病率正在上升，等待时间增加，处理COVID后积压的重大挑战摆在面前(CSP，2020)。需要提供不需要额外NHS资源的MSK康复解决方案。此外，水上活动是老年人第二大最喜欢的运动，仅次于步行，82%的英国人口生活在公共游泳池2英里以内。**解决方案**Good Boost在过去18个月的学习和发展突显了对数字水上康复硬件的需求，以创建一种能够量化水中运动/努力的解决方案。为用户创建进度反馈和游戏化水上康复能力。这将建立在Good Boost现有的AI-水上康复锻炼SaaS解决方案的基础上。除了水上部分，还将在家里进行游戏化的陆地运动计划，在游泳池训练的间隙完成。Good Boost现有的游泳池运营商客户代表着英国现有的640多个地点推出的机会，作为未来的“水上康复中心”，通过当地可访问、有动力且老年人负担得起的模式来满足未满足的需求。**市场机会**没有同等的数字水上/游戏化技术和Good Boost拥有独特和利基的技能、专业知识、合作伙伴关系和现有知识产权来利用这一机会。全球有24亿人需要康复，全球有2550万个游泳池，这代表着未来巨大的国际商机。全球和英国每年的可定位/可服务市场分别为210亿美元/GB 3.17亿美元和1050万/GB 260万GB。**目标**这个工业研究项目将完成产品的联合设计、开发、试验、数据收集、评估、制造工艺开发和项目后快速商业化的准备。为老年人创造一种游戏化的水上土地康复产品，这将解决NHS面临的MSK挑战，并减少健康不平等。

Good Boost Wellbeing Limited (Good Boost) is a rapidly growing UK SME delivering cutting-edge health & wellbeing technology. Good Boost's expertise in aquatic rehabilitation, gamification and AI-technology will co-design, develop and deploy a community rehabilitation service with the potential to save the NHS £21.36m by 2030\. Combined with the collaboration, expertise and network of the project partners & sub-contractors to expand the combined aqua-land community rehabilitation technology, the project stands to generate a post-project ROI of 23x by 2030\.**Unmet Need**Musculoskeletal disorders (MSKDs), such as arthritis, back pain and falls fractures represent over 22% of the ill-health burden in the UK, costing the economy and NHS £100bn+ per year. Disproportionately impacting older adults, low income and BAME citizens, they create deep health inequalities. MSKD prevalence is rising, waiting times increasing and significant challenges are ahead to address backlogs post-COVID (CSP, 2020). Solutions are needed to deliver MSK-rehabilitation that don't require additional NHS resources.Additionally, aquatic activity is the 2nd most preferred exercise for older adults, second only to walking, and 82% of the UK population live within 2-miles of a public swimming pool.**Solution**Good Boost's learnings and development over the last 18-months have highlighted the need for digital aquatic rehab hardware to create a solution that can quantify movement/effort in water-based exercise. Creating progress feedback for users and the ability for gamified aquatic rehabilitation. This will build on top of Good Boost's existing AI-aquatic rehab exercise SaaS solution. The aquatic component will be complimented by a gamified land-exercise programme at-home, to be completed in-between swimming pool sessions. Good Boost's existing swimming pool operator clients represent an existing UK roll-out opportunity of 640+ locations as future 'aqua-rehab hubs', meeting the unmet need with a model that's locally accessible, motivational and affordable for older adults.**Market Opportunity**There is no equivalent digital aquatic/gamified technology and Good Boost have the unique and niche skills, expertise, partnerships and existing IP to capitalise on this opportunity. 2.4bn people need rehabilitation globally and there are 25.5m swimming pools on the planet, representing a large future international commercial opportunity. The annual global and UK addressable/serviceable markets are $21B/£317M and £10.5M/£2.6M respectively.**Objectives**This industrial research project will complete product co-design, development, piloting, data collection, evaluation, manufacturing processes development and preparation for rapid post-project commercialisation. Creating a gamified, aqua-land rehabilitation product for older adults which will address MSK challenges facing the NHS and reduce health inequalities.