Minimising ‘drop-out’ rates by creating A.I.-personalised 'entry routes' and 'exit routes' to leisure & community services for older adult exercise, health & wellbeing

Good Boost是一家快速发展的社会企业，提供开创性的健康和福祉技术和服务。现有的交付洞察力已经强调，Good Boost在休闲场所和游泳池的治疗性锻炼和康复课程是由难以研究的老年人人群（行动不便，合并症，不活跃）参加的，其中70%由临床医生推荐。然而，我们的数据显示，由于多种因素，12周时参与者的退出率为44%。在此项目期间，Good Boost将进一步共同设计和开发他们的TRL 3技术至TRL 8，以最大限度地增加老年人的“参与路线”和“退出路线”，从而在休闲和社区场所维持身体活动和更广泛的健康与福祉服务。该项目预计到2030年项目后投资回报率将达到25倍。**未满足的需求 ** 肌肉骨骼疾病（MSKD），如关节炎、背痛和福尔斯骨折，占英国不良健康负担的22%以上，每年给经济和NHS造成1000亿英镑以上的损失。MSKD不成比例地影响老年人，低收入和BAME公民，造成严重的健康不平等。MSKD患病率正在上升，等待时间增加，在解决COVID后的积压问题方面面临着重大挑战（CSP，2020）。Good Boost的NHS认证技术和服务导致临床医生向我们社区提供的老年人治疗性锻炼和康复的高转诊率，但我们的参与者辍学率限制了我们的长期影响。解决方案 ** 来自老年人和休闲提供者的反馈强调了减少辍学率和增加新的休闲参与者参与的机会。Good Boost拥有进一步发展我们的TRL 3技术的知识，技能和专业知识，该技术可以为参与者提供从游泳池到陆地的练习。改进的SaaS解决方案将创建个性化的A.I.根据长者的喜好/能力/行动能力/进度，向他们推荐适合他们的康乐场地的其他活动/服务（例如瑜伽/游泳课/咖啡早晨等），并透过API连接，即时预订康乐场地的实时/“现场”活动/课程。这项技术将与变革理论一起进一步发展，以最大限度地减少老年人的障碍，并最大限度地提高参与度/降低辍学率。市场机会 ** 该解决方案将受到休闲运营商的高度重视，他们希望增加老年人客户和会员以及终身客户价值。这项技术在英国/全球有940万英镑/1.95亿英镑的机会。

Good Boost is a rapidly growing social enterprise delivering pioneering health & wellbeing technology and services. Existing delivery insight has highlighted that Good Boost's therapeutic exercise and rehabilitation sessions in leisure venues and swimming pools are attended by a difficult to research older adult population (poor mobility, co-morbidities, inactive), with \>70% referred by clinicians. However, our data highlights a participant drop-out rate of 44% at 12-weeks, due to multiple factors. Resulting in these newly activated older adults undoing the benefits gained in Good Boost sessions and de-conditioning.Over the duration of this project, Good Boost will further co-design and develop their TRL3 technology to TRL8, to maximise the 'engagement routes' and 'exit routes' for older adults to sustain physical activity and wider health & wellbeing services in leisure and community venues. The project projects a post-project ROI of 25x by 2030\.**Unmet Need**Musculoskeletal disorders (MSKDs), such as arthritis, back pain and falls fractures represent over 22% of the ill-health burden in the UK, costing the economy and NHS £100bn+ per year. MSKDs disproportionately impact older adults, low income and BAME citizens, creating deep health inequalities. MSKD prevalence is rising, waiting times increasing, and significant challenges are ahead to address backlogs post-COVID (CSP, 2020). Good Boost's NHS certified technology and services are resulting in high referral rates from clinicians into our community-delivered therapeutic exercise and rehabilitation for older adults, however our participant drop-out rate is limiting our long-term impact.**Solution**Feedback from older adults and leisure providers have highlighted the opportunities to reduce the drop-off rate and to increase the new leisure participant engagement. Good Boost has the knowledge, skills and expertise that further develop our TRL3 technology that sign-posts participant from pool-to-land exercise. The improved SaaS solution will create personalised A.I. recommendations for older adults to other activities/services in leisure venues that are suitable for them (e.g. Yoga/Swimming lessons/Coffee Mornings etc) given their preferences/ability/mobility/progress with Good Boost aqua/land/virtual sessions.The recommendation will be real-time/'live' activities/classes available at the leisure venues through an API connection, enabling immediate booking of classes/activities. This technology will be further developed alongside the Theory of Change to minimise the barriers for older adult and maximise the features that promote greater engagement/lower drop-off.**Market Opportunity**The solution will be highly valued by leisure operators seeking to increase their older adult customers and members and lifetime customer value. There is a £9.4m/£195m UK/Global opportunity for this technology.