MediaCity Immersive Technologies Innovation Hub

OVERVIEW他的项目在MediaCity建立了一个以人为中心的沉浸式技术创新中心，加强通用汽车的数字和创意经济，支持通用汽车的前沿行业，并抓住虚拟世界的机会。在索尔福德创新三角合作伙伴关系对人员的持续投资的支持下，索尔福德市议会、索尔福德大学、Peel L&P、朗德证券、dock10和其他私营部门合作伙伴正在合作创建沉浸式技术(人工智能、数据和高级计算技术家族的一部分)的多机构创新生态系统。该生态系统专注于围绕沉浸式技术及其在娱乐、游戏、体育、艺术和文化、零售、教育、医疗、建筑环境、工业流程和制造中的更广泛应用的研发和创新，将支持企业在一个无与伦比的环境中为新兴的元厌恶设计、开发和测试新的解决方案。推动生产力和经济增长，并以对社会公益的承诺为基础。该计划将建立在MediaCity作为国家数字和创意产业中心的过去十年的成功基础上。它的主要目标是：\*重振在疫情期间遭受重创的创新生态系统，并重振MediaCity在索尔福德创新三角以及大曼彻斯特更广泛的创新生态系统中的作用。\*鼓励企业界增强社区意识、共同创造和合作。\*利用MediaCity的资产作为活实验室，通过专注于实时行业要求和机会的研发、创新实验室和社区活动计划，提供更多的研究、开发和创新活动。\*对研发产出、生产力、OUTCOMEST方案旨在：\*增强MediaCity以研究为主导的创新生态系统和组合的能力，将尖端技术与行业--“应用创新”--联系起来--增强和壮大现有的创新企业、大学和企业家集群，利用创始伙伴的投资，吸引私人研发和创新支出，超过创新加速器的贡献，\*建立面向公众的环境，这对通用汽车所有地区社区的生活和生产力都有积极影响，通过一项外展计划和有针对性的研究项目，提供社会价值，并解决索尔福德、通用汽车和整个英国的健康和就业不平等问题。

OVERVIEWThis project establishes a people-centred immersive technologies innovation hub in MediaCity, strengthening GM's Digital & Creative economy, supporting GM's frontier sectors, and seizing opportunities in the metaverse. Underpinned by continuous investment in people via the Salford Innovation Triangle partnership, Salford City Council, HOST, University of Salford, Peel L&P, Landsec, dock10, and other private sector partners are working in partnership to create a multi-agency innovation ecosystem for immersive technologies (part of the AI, Data and Advanced Computing family of technologies).Its focus on R&D and innovation around immersive technologies and their wider applications within entertainment, gaming, esports, arts and culture, retail, education, health, built environment, industrial processes and manufacturing will support businesses to design, develop and test - in an unparalleled environment - new solutions for the emerging metaverse, to drive productivity and economic growth, underpinned by a commitment to social good.THE PROGRAMMEThe programme will build on MediaCity's successes of the last decade as a national centre for digital and creative industries. Its principal objectives are to:\*Rejuvenate and level-up the innovation ecosystem that has suffered during the pandemic, and reenergise MediaCity's role within the Salford Innovation Triangle, and Greater Manchester's wider innovation ecosystem.\*Encourage a stronger sense of community, co-creation and collaboration amongst the business community.\*Exploit MediaCity's assets as a living lab to deliver additional research, development and innovation activity through programmes of R&D, innovation labs and community events which will be focused on live industry requirements and opportunities.\*Deliver tangible impact on R&D outputs, productivity, skills and jobs by using the best collection of business and academic minds to address the technology barriers and seize market opportunities.OUTCOMESThe programme aims to:\*Enhance the capacity of MediaCity's research-led innovation ecosystem and portfolio, building on its existing assets to connect cutting-edge technologies with industry -- "applied innovation" -- enhancing and growing the existing cluster of innovative businesses, universities and entrepreneurs, leveraging investment from the founding partners, and attracting private R&D and innovation spend, exceeding Innovation Accelerator contributions,\*Establish a public facing environment, which positively impacts the lives and productivity of communities in all parts of GM, through a programme of outreach and targeted research projects, delivering social value and addressing health and employment inequalities in Salford, GM, and across the UK.