Concise Consumer Communication through Robust Labels for Bio-based Systems

3-CO项目的目的是为工业生物基产品（BBP）的企业对消费者（B2C）沟通制定标签和认证计划（LCS）支持框架并展示其可行性，使消费者能够做出更可持续的购买选择。支持框架将包括为LCS所有者提供的可操作指南，反映消费者和其他利益相关者的需求，支持消费者更知情决策过程的数字解决方案以及关于部署社会措施的政策建议。在方法方面，3-CO将（i）评估生物经济中的LCS和指标，（ii）反复让消费者了解他们的决策过程和可持续消费的动机，以及未来BBP标签的需求和要求，（iii）为消费者共同开发智能数字解决方案，以支持他们向负责任消费转变的行为，（iv）评估支持消费者、行业和公共机构转向对社会和环境负责的行为的社会参与/创新措施，以及（v）为环境标签和信息系统所有者、公共当局和行业设计者制定BBP标签设计指南。该项目旨在提高生物系统的可持续性和竞争力。3-CO项目的影响将包括：（i）通过数字解决方案提高BBP价值链的透明度以及向消费者和公共当局提供的信息;（ii）通过LCS支持对环境负责的决策;（iii）提高对BBP产生的环境、社会和经济价值指标的理解;以及（iv）创新治理模式。3-CO将有助于增加可持续循环BBP的市场份额，影响制造和提供这些产品的公司的业务。

The aim of the 3-CO project is to develop and demonstrate viability of a supportive framework for Label and Certification Schemes (LCS) on Business-to-Consumers (B2C) communication for industrial bio-based products (BBPs) that enables and supports consumers to make more sustainable buying choices. The supportive framework will consist of actionable guidelines for LCS owners that reflect consumers’ and other stakeholders’ needs, digital solutions to support better-informed decision-making processes of consumers as well as policy recommendations on deploying social measures. In terms of approach, 3-CO will (i) assess the LCS and metrics in the bioeconomy, (ii) iteratively engage consumers to understand their decision-making processes and motivation towards sustainability consumption, and needs and requirements towards future labelling of BBPs, (iii) co-develop smart digital solutions for consumers to support their behavioural change towards responsible consumption, (iv) assess measures for social engagement/innovation supporting consumers, industry and public bodies to switch towards socially and environmentally responsible behaviour, and (v) create guidelines for the design of labels for BBPs for owners of environmental labelling and information systems, public authorities and industry designers. The project aims to improve the sustainability performance and competitiveness in the bio-based systems. Impact of the 3-CO project will include (i) improved transparency of BBP value chains and information to consumers and public authorities through digital solutions, (ii) support of environmentally responsible decision-making through LCS, (iii) improved understanding of metrics on environmental, societal and economic value generated by BBPs, and as a wider impact (iv) innovative governance models. 3-CO will help to increase the market share of sustainable, circular BBPs, influencing the business of companies that make and offer these.