Connect To The Music Industry

也许令人惊讶的是，在Spotify上推广内容的1100万音乐人中，只有不到5万人能够靠自己的音乐谋生。这表明，全球有一个庞大的市场，由未签约的独立音乐人组成，他们希望获得音乐行业的专业知识，并打入市场。研究表明，在建立可持续的音乐事业时，行业专家和网络是必不可少的，而且由于艺术家们试图寻找这些网络并了解这个行业的复杂性，音乐人才“流失”到伦敦。（EMBT 2022，曼彻斯特音乐经济研究）早期的职业创意告诉我们，他们不知道从哪里开始；许多人几乎没有行业联系，经常做出错误的选择，这可能会导致职业生涯中期出现重大问题。英国民间博览会支持音乐家和他们的团队在音乐行业建立可持续的职业生涯。DCMS的资金将使我们能够建立一个在线平台，这个新平台将为独立的英国音乐创作者提供学习和专业网络，从任何流派，增加他们的收入潜力，并支持他们从创业到可持续的职业生涯。它基于两个原型，这两个原型已经获得了概念验证和强大的需求证据。我们之前已经建立了类似的资源，但专门针对民谣，根和原声音乐家。这个项目看到我们从我们的核心流派分支，为整个独立的英国音乐部门提供资源和机会。订阅平台将音乐创作者与专家和网络的宝库联系起来，平台订阅者可以发布和分享机会和优惠，并与来自世界各地的500多名音乐行业专业人士接触，市场价值超过1000万英镑。年订阅费只相当于其他商业同类费用的一小部分。通过访问免费的网络研讨会、众包对话、论坛、书面和录音内容，他们将获得新的收入来源，分享有关全球音乐产业的复杂知识，并连接到新的市场。EFEx将从订阅内容中获得收入，这些收入将重新投资到平台和我们的慈善目标中。我们所有的节目都旨在消除地区差异，并支持专业流派和独立音乐拥有一个可行的和不断增长的网络和听众。这个新的在线平台将成为我们发起有意义变革的基石，帮助人们在英国独立音乐经济中找到职业。

Perhaps surprisingly, fewer than 50,000 of the 11M musicians who promote content on Spotify are able to make a living from their music, and this points to a substantial market of unsigned, independent musicians around the world who are looking to acquire music industry expertise and to penetrate markets.Research shows that industry experts and networks are essential when building sustainable music careers, and that there's a 'brain drain' of musical talent to London by artists trying to seek out these networks and understand the complexities of this industry. (EMBT 2022, Manchester Music Economy Research)Early career creatives tell us that they don't know where to begin; many have few industry contacts and often make poor choices which can lead to major problems mid-career.English Folk Expo supports musicians and their teams to build sustainable careers in the music industry. DCMS funding will enable us to build an online platform and this new platform will provide learning and professional networks for independent UK music creators, from any genre, increasing their earning potential and supporting them from startup to sustainable career. It's based on two prototypes that have already achieved proof of concept and strong evidence of demand.We have built similar resources previously but aimed exclusively at folk, roots and acoustic musicians. This project sees us branching out from our core genre, to provide resources and opportunities right across the independent UK music sector.The subscription platform will connect music creators to a treasure trove of experts and networks, where platform subscribers can post and share opportunities and offers, as well as reach out to over 500 music industry professionals from across the world, with a market value in excess of £10 million. An annual subscription will cost a fraction of the cost of other commercial equivalents.By accessing free webinars, crowd-sourced conversations, forums, written and recorded content, they will access new revenue streams, share complex knowledge about the global music industry, and connect to new markets.EFEx will generate income from subscription content, and this will be reinvested back into the platform and our charitable objectives.All of our programmes aim to remove regional disparity, and support specialist genres and independent music to have a viable and growing network and audience. This new online platform will be the bedrock from which we launch meaningful change, in how people discover careers in the independent UK music economy.