Metaphysical - Bidirectional interaction between the Metaverse and physical immersive spaces

“形而上”探索了增强现实“元”内容和“物理”创意空间之间的双向互动，通过动画和视听装置来增强沉浸式体验的潜力。这个概念针对的是快速增长的沉浸式体验市场。我们发现，在这个领域的AR覆盖的几个例子中，数字和物理内容之间缺乏交互。我们将利用这一点，开发一种AR体验，覆盖我们现有的视听和物理互动装置。在完成这项工作后，我们将开发出一个突破性的沉浸式AR和互动体验展示，以及在任何给定的沉浸式场所重复这一过程的工具。我们已经确定，这种增强的体验可以证明提高票价是合理的，为行业带来可观的收入增长，并按比例通过我们的业务。此外，增强信息的应用以及通过虚拟对象与物理世界进行交互的手段在这个市场之外也有一席之地；工业4.0、医疗保健和许多面向客户的活动

The 'Metaphysical' explores the potential for enhancing immersive experience through bidirectional interaction between Augmented Reality 'Meta' content and 'Physical' creative spaces with animatronics and audiovisuals installations. This concept is aimed at the fast growing immersive experience market. We have identified a lack of interaction between digital and physical content in the few examples of AR overlays in this domain. We will capitalise on this by developing an AR experience that overlay our existing audiovisual and physical interactive installations. On completion of this work, we will have developed a groundbreaking showcase of an immersive AR and interactive experience, along with the tools to repeat this at any given immersive venue. We have identified that this enhanced experience can justify upgraded ticket prices bringing considerable increased revenue into the industry, and proportionally through our business. Furthermore, the application of augmented information and a means to interact with the physical world through virtual objects has a place beyond this market; industry 4.0, health care and many customer-facing activities