XplorTOWN: award winning GPS technology application to promote sustainable economic growth in high streets

Data Duopoly的使命是创造性地改变城镇和城市的游客体验，庆祝商业街上的独立商店、创意活动和文化中心。我们解决了游客和居民不了解自己城镇发生的事情的问题，并帮助他们通过可持续的交通选择到达那里。商业街受到新冠肺炎的严重影响，游客数量下降速度加快，目前游客数量下降了10%以上，商业街失业人数超过24万人。总部位于康沃尔郡，我们了解旅游业和任何经济衰退对一个地区的影响，我们的目标是提供一个长期的解决方案，以推动一个地区的经济和社会效益。这个项目将允许我们创新，为游客、居民和商业街的用户提供真正无缝的体验，通过将我们的探索应用程序插入现有的交通供应商应用程序，鼓励人们使用公共交通工具进行探索。在这个名为“XplorTOWN”的项目中，我们开发了世界上第一个客流量监测移动应用程序，它使用行为经济学推动来帮助积极管理客流量，这将使我们能够建立与公共交通选择相连接的API，以突出可持续的交通选择。我们将开发我们的移动应用程序插件，然后可以扩展到城镇，城市，火车站枢纽，购物中心等。XplorTOWN收集位置数据洞察力，利用这些数据通过鼓励探索和社区参与来增加一个地方的经济活动。我们将重点介绍在独立商店举办的活动，并展示独特的体验，帮助小企业的创造力蓬勃发展。游客可以从游戏化和量身定制的体验中受益。企业受益于相关客流量带来的收入增长。城镇和议会将受益于有价值的数据分析，以帮助运营和战略规划，特别是在城镇周围的交通选择方面进行投资。

Data Duopoly is on a mission to creatively revolutionise the visitor experience in towns and cities, to celebrate independent shops, creative events and cultural hubs on the high street. We solve the issue of visitors and residents not knowing about things happening in their town, and help them arrive there via sustainable transport optionsThe high streets have been severely affected by Covid-19, accelerating the decline in visitor numbers, which currently stands at over 10%, accounting for over 240,000 job losses on the high street. Being based in Cornwall, we understand the impact that tourism and any downturn can have on an area, and we aim to provide a long-term solution to drive economic and social benefits to an area.This project will allow us to innovate and provide a truly seamless experience for visitors, residents and users of the high street, by plugging-in our exploration app into existing transport providers app, to encourage people to use public transport to explore.In this project 'XplorTOWN', a world-first footfall monitoring mobile app which uses behavioural economic nudges to help actively manage footfall, will allow us to build out our API which can connect with public transport options to highlight sustainable transport choices. We will develop our mobile app plug-in which can then be scaled across towns, cities, railway station hubs, shopping centres and more.XplorTOWN gathers location data insights, using this to increase economic activity in a place by encouraging exploration and community engagement. We will highlight events happening and showcase unique experiences at independent shops helping the creativity of small business thrive. Visitors benefit from a gamified and tailored experience. Businesses benefit from increased revenue driven by relevant footfall. Towns and councils will benefit from valuable data analytics to help operational and strategic planning, especially where to invest to transport options around town.