Digital Transformation for UK Theatres

英国戏剧界正在经历一个非常紧急的时刻。新型冠状病毒和生活成本危机使传统的剧院观众大幅减少，使全国各地的场馆面临财务风险，并与社区脱节。然而，英国戏剧因其质量而享誉全球。创意创新和艺术风险是我们工作的核心，因此我们必须找到新的方法来建立新的，更年轻，更多样化的观众;我们需要创建一个长期致力于剧院所能制作的最令人兴奋、最前沿的作品的社区。玫瑰剧院企业与观众和品牌发展咨询公司AmpTheatre合作，帮助我们了解和调动受众数据。我们希望将技术和工作方式应用于经济其他领域的增长。我们的共同目标：英国剧院数字化转型项目将制定适合未来的数字传播战略、数据和见解以及最佳实践，使艺术和商业领袖能够实现创意愿景并实现商业实力。我们的工具和资源将通过免费教育和收费服务相结合的方式提供。

The British theatre sector is experiencing a moment of great emergency. COVID and the cost of living crisis have decimated traditional theatre-going audiences, leaving venues across the country financially exposed and adrift from their communities. Yet, British theatre is globally recognised for its quality. Creative innovation and artistic risk lie at the heart of our work, so it is essential we find new ways of building new, younger, and more diverse audiences; we need to create communities with a long-term commitment to and appetite for the most exciting, cutting-edge work a theatre can produce.Rose Theatre Enterprises has partnered with AmpTheatre, an audience and brand development consultancy, to help us understand and mobilise our audience data. We want to apply technologies and ways of working that power growth in other parts of the economy to the theatre sector. Our shared goal: revolutionise how we communicate with and engage audiences.The _Digital Transformation for UK Theatres_ project will develop fit-for-the-future digital communications strategies, data and insights, and best practices that enable artistic and business leaders to deliver on creative visions and achieve commercial strength. Our tools and resources will be made available through a combination of free educational and fee-based services.