SIMPLE THINGS FESTIVAL - REAL-TIME DIGITAL VENUE

打造未来的音乐空间。面向未来的新音乐节Simple Things festival将与创新的创意技术工作室Good Measure合作，创建首个实时互动3D场地，实时播放音乐家的逼真全息图。虽然在过去的18个月里，虚拟世界的表现有所提高，但这些最初的尝试并不是实时的，也不利于商业或创意的可持续性。这些都是一次性的大片，只展示了世界上最大牌的明星，并没有发展出对3D环境本身如何影响观众行为的理解。我们将建立自己的实时互动3D场地，无论艺术家的表演规模如何，都能给观众带来引人入胜的体验。就像在现实世界中创造一个伟大的场所一样，声音、灯光和美学与表演者一样重要。简单事物节将能够在一年中为世界各地的观众举办活动，为企业开辟新的创新收入来源。这个场地也将建立一个模块化的模板和框架，这将意味着我们能够重新皮肤和建立他们为进一步的客户和白标项目。这个模板和框架将更好地了解观众对3D体验的反应和互动。从这项可行性研究中，我们可以更清楚地了解这个实时交互式3D场地的商业可行性。这将是同类信息中的第一次。我们将使用这些工具和知识在我们的3D场地内创建一个有票的试验活动，以测试服务的可行性。该项目将于2023年秋季进行展示，并将在2024年布里斯托尔简单事物音乐节上展出。所有项目合作伙伴都有潜力站在定义围绕沉浸式3D体验构建的下一代网络的最前沿。

Building the music spaces of tomorrow. Forward facing new music festival Simple Things Festival will partner with innovative creative technology studio Good Measure to create a first of its kind real-time interactive 3D venue for live streaming photorealistic holograms of musicians.While the past 18 months have seen a rise in performances within virtual worlds, these initial attempts are not in real-time and aren't conducive to commercial or creative sustainability. These are one-off blockbusters which showcase only the world's biggest stars and have not developed an understanding of how the 3D environment itself affects audience behaviour.We will build our own real-time interactive 3D venue which gives audiences compelling experiences regardless of the size of the artists performing. Like creating a great venue in the real-world, sound, lights and aesthetic are as important as the performers. Simple Things Festival will then be able to produce events throughout the year to audiences all over the world, opening up a new and innovative revenue stream for the business.This venue will also be built with a modular template and framework which will mean we are able to re-skin and build them for further customers and white label projects. This templating and framework will provide a better understanding of audiences' responses-to and interactions-with 3D experiences. From this feasibility study we can get a clearer picture of commercial viability for this real-time interactive 3D venue. This information will be the first of its kind.We will be using these tools and learnings to create a ticketed trial event inside our 3D venue to test the services feasibility. This will be demonstrated in Autumn 2023 with a view to post-project inclusion in the 2024 Simple Things Bristol Music Festival.All project partners have the potential to be at the forefront of defining the next iteration of the web that will be built around immersive 3D experiences.