How social and trade networks influence adoption of sustainable practices

必须采用农业做法，减少陆地径流对水质的影响，以确保大堡礁等提供重大经济和社会效益的生态系统得到保护。但由于缺乏行为改变，目前的吸收受到限制。这个跨学科的项目将使用新的网络建模和混合方法，衡量国际贸易和同行影响对采用可持续做法的重要性。预计成果将推动具有成本效益的利益攸关方参与解决方案，这将增加可持续做法的采用。这关系到自然生态系统，其健康对于提供经济价值以及社会和生态效益至关重要。

Adoption of agricultural practices to reduce the impacts of land-based run-off on water quality is necessary to ensure that ecosystems that deliver substantial economic and social benefits, such as the Great Barrier Reef, are preserved. But up-take is currently limited by lack of behaviour change. Using novel network modelling and mixed methods, this interdisciplinary project will measure the importance of international trade and peer influence on the adoption of sustainable practices. Outcomes are expected to drive cost-effective stakeholder engagement solutions that will increase uptake of sustainable practices. At stake are natural ecosystems whose health is critical for delivering economic value, and social and ecological benefits.